The third annual Audience Targeting Summit in Las Vegas, April 27-29, welcomed over 200 people including advertisers, agencies, publishers and industry experts. Important online advertising issues and the future of audience targeting were some of the highlights discussed.
The summit provided a platform of thought leadership, hearing from an enlightening caliber of industry players from all sides who came together for a meeting of the minds to guide the future of the industry. This proved to be not only a fun but informative event that we trust offered real takeaways for improving business and shaping the digital media industry.
From Kirk McDonald addressing the importance of giving consumers a personality and focusing on the relationships between people for real targeting success to Shar VanBoskirk presenting exclusive research on the current state of audience targeting, we hope you found the event of great value. For more details on the research, you can download the whitepaper on our website at www.AudienceScience.com/audiencescience-market-intelligence-report-registration.
Next, Rishad Tobaccowala empowered us with his thesis that the next decade will be the Renaissance Age of marketing and provided the ABCs that marketers need to pay attention to in order to truly understand and meet the needs of their customers. Then Brian McAndrews offered us insight into creating a corporate culture of success, and Janet Balis of Martha Stewart Living Omnimedia provided an in-depth look into the successful audience strategies her company has implemented to reach their many consumers across all platforms including print, Web and mobile. Continuing with the theme of cross-platform solutions, panels discussed the changing agency landscape as media converges, secrets to targeting success and ways to build brands online. Our own Basem Nayfeh reached into his archive of photographs from around the globe to personalize his discussion on the true nature of an audience.
IAB President & Chief Executive Officer Randall Rothenberg tied everything together by providing a state of the digital advertising industry presentation, highlighting the industry need to educate consumers on targeting and privacy, as well as the competition among media companies as platforms evolve. Media Economist Jack Myers then addressed our need to transform the space by realizing its potential to engage with consumers rather than the usual focus on mass reach. Panels also addressed how publishers can navigate the vast yet nuanced world of data in order to accurately target audiences and offer real assets to advertisers. Finally, Brad Berens encouraged marketers to understand the social nature of all media to actively understand consumer behaviors as media platforms fragment.
