2010 Audience Targeting Summit

Jeff Hirsch
Chief Executive Officer, AudienceScience

Responsible for developing the overall strategy and steering the company in its leadership position in the space, online media pioneer Jeff Hirsch has enjoyed success in building media companies while establishing a reputation as an Internet guru. Jeff has been instrumental in assembling, and is responsible for guiding one of the strongest management teams in the industry with deep domain expertise in technology, data and media. An accomplished and sought after advocate of on line marketing, Jeff travels around the world espousing its virtually unlimited potential and of AudienceScience’s esteemed position within the ecosystem.

Prior to joining AudienceScience, Jeff was SVP of Business Development for ValueClick, Inc. where he orchestrated building and strengthening the company's cross-divisional publisher relationships. Jeff joined ValueClick from Fastclick, where he served as Chief Revenue Officer for over four years. While at Fastclick, Jeff was instrumental in building and establishing the company as a premiere internet advertising network business that was purchased by ValueClick in 2005 for over $210M.

Jeff has held executive leadership positions at leading media, advertising and promotions companies. In 1988, he founded Xymox Systems, Inc. (now Xytech Systems), which he ultimately sold in 1995 after steering the company to a position on the 1994 Inc. 500 list of the fastest-growing private companies. In addition to his expertise in incubating companies for strategic growth, Jeff has held sales and marketing management positions in various start-up and later-stage technology and media companies.

Jeff holds a bachelor's degree from the University of California, Santa Barbara, where he graduated with high honors in Experimental Psychology.

Rishad Tobaccowala
Chief Strategy & Innovation Officer, VivaKi

Rishad is on the management board of vivaki where he is charged with the future vision and strategy to ensure that vivaki brands (Starcom MediaVest Digitas, Zenith Optimedia, Razorfish and Denuo) and their clients continue to resonate with changing markets and consumer expectations.

Prior to his current role, Rishad was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. The TV 2.0 practice he developed focuses on the future of consumer engagement with video marketing messages. Rishad was also responsible for developing SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors.

Before conceptualizing SMG NEXT, Rishad was president and founder of SMG IP, the digital and interactive arm of SMG. As such, he played a central role in shaping the agency, which was selected by Media magazine as both 2002 and 2004 Interactive Agency of The Year.

Rishad has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five "Marketing Innovators." He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005's Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Wired, Business Week, Fortune, Fast Company, MSNBC and Slate.

Rishad is a much sought after speaker who has presented to several board of directors and senior leaderships of companies as diverse as Nestle and Reuters as well as at Industry events put together by Forbes, Microsoft, Fairchild and many others.

In addition to the PGM board, Rishad serves on the board of directors of leading behavioral marketing firm AudienceScience, the next generation search company Snap (an Idealab Company), Honeyshed (founded by David Droga) and the Berlin School of Creative Leadership.
Rishad holds a bachelor's degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.

Kirk McDonald
President, Digital, Time Inc.

Kirk McDonald is President, Digital for Time Inc. where he oversees corporate advertising sales and marketing across all digital properties.

McDonald is a seasoned multi-media veteran with deep experience across a range of media brands. Prior to joining Time Inc., McDonald served as the senior vice president of sales, marketing and client services for DRIVEpm and Atlas, both key units of Microsoft’s advertising business. Previously, Kirk spent nine years at CNET, where he was the senior vice president of network sales.

Prior to his move to the digital world, McDonald spent eight years in the magazine industry, selling print advertising for Ziff-Davis publications and, before that, he worked at Conde Nast as a Research Analyst on Self magazine.

Brian McAndrews
Managing Director, Madrona Venture Group

Brian McAndrews is a Managing Director at Madrona Venture Group. Prior to joining the team, he led the Microsoft Advertiser and Publisher Solutions (APS) Group. The APS team is responsible for building and marketing all ad platforms, including Atlas, DRIVEpm, MSNDR, AdCenter and PubCenter, along with emerging media including Atlas On Demand, Massive and ScreenTonic.

Prior to its acquisition by Microsoft in August 2007, Brian ran aQuantive Inc., one the fastest-growing global digital marketing companies in the world, serving as Chief Executive Officer and Director since September 1999, and as President since January 2000. The company included three distinct business units: Avenue A | Razorfish, one of the world’s largest interactive advertising firms with agencies in the U.K., France, Germany, Australia, China and Japan; Atlas and DRIVEpm.

Brian serves on the board of directors for Clearwire; Fisher Communications Inc., a media company based in Seattle; WhitePages.com Inc.; and United Way King County.

Janet Balis
Executive Vice President, Media Sales and Marketing, Martha Stewart Living Omnimedia

Janet Balis was named Executive Vice President of Media Sales and Marketing for Martha Stewart Living Omnimedia, Inc. (MSLO) in August 2009. In this position, she oversees Print, Television, Radio and Digital Media Sales and Marketing.

An accomplished sales and marketing executive, Ms. Balis joined MSLO from Digital Media Strategies, a company she founded in January 2008, which worked closely with premier entertainment and media companies including Discovery Communications, Warner Bros. and Turner Broadcasting. Prior to founding Digital Media Strategies, Ms. Balis spent eight years at Time Warner, serving most recently as the Senior Vice President of Sales Development for AOL Media Networks. In this role, she helped to reposition AOL, as it transitioned to an advertising-based business model, to be a strategic, innovative media partner to its clients. Before joining AOL, she spent five years at Time Inc. where she was responsible for Sales and Marketing across the division's 20 websites, including People, TIME, Fortune and InStyle.

Ms. Balis holds a B.A. from Columbia College and a MBA from Harvard Business School. Crain's New York Business named her one its "Top 40 Under 40" in 2006.

Shar VanBoskirk
Vice President/Principal Analyst, Forrester Research

Shar serves Interactive Marketing professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Brad Berens
Chief Content Officer, Digital Marketing Sector, dmg world media

Brad provides the vision and leads the development of all programming for the iMedia Summits, ad:tech Conferences and CMO Executive Summits in North America and consults closely with his counterparts in Europe, Asia and Australia. A former editor in chief for iMedia Connection, he remain an advisor to and editor at large for the iMedia website and newsletter. He is also a senior research fellow at the USC Annenberg Center for the Digital Future.

From 2004 until September of 2007, Brad was the head of content for iMedia on both the media and events side. Then, he moved to sit on top of content for both iMedia and its sister company, ad:tech until dmg world media asked him to take on the content role for the CMO Executive Summits.

Recently, he has again added responsibility for ad:tech to his portfolio. Brad came to iMedia after four years as the managing editor of everything digital at EarthLink. Before that, he worked at an ambitious, cutting-edge, but (you guessed it) ultimately failed dotcom called Lineup Technologies, having exited the Entertainment Industry to follow the siren´s call of the internet, where he has been ever since.

You can learn entirely too much more about Brad at www.bradberens.com and follow him on Twitter at www.twitter.com/bradberens. In addition to his work at dmg world media, he blogs at www.mediavorous.com.

Jack Myers
Media Economist, Founder M.E.D.I. Advisory Group LLC

Jack Myers is a media economist and founder of M.E.D.I.Advisory Group, which works with media companies, agencies and marketers to develop and implement investment and growth strategies. Jack writes the weekly Jack Myers Media Business Report for clients and corporate subscribers.

For more than two decades, Jack has been among the media industry's leading visionaries and economic forecasters. He has advised more than 250 media companies, marketers and agencies on business transformation, revenue-development and organizational best practices. Jack consults with leading traditional media companies and invests in and works closely with emerging companies to connect them with relevant business opportunities. He is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award.

Jack is the only industry analyst to have accurately predicted – more than 15-years ago – the media industry's current economic transformation and he has been outspoken in advocating new business models for what he calls The Relationship Age™, when society and business will shift from Industrial Age mass production, mass marketing and mass media to targeted, interpersonal and interactive communications. His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic industry transformation.

The Jack Myers Media Business Report, published exclusively for clients and corporate subscribers, has provided economic insights, forecasts and proprietary research on industry trends for more than 20 years. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was prescient in its long-term perspective on media and advertising industry challenges and growth opportunities. His third book, Virtual Worlds: Rewiring Your Emotional Future, was published in 2007 and focuses on the growing influence of social networks.

Jack established his leadership reputation in the early 1980s at CBS Television, where as Director of Marketing and Business Development he successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. He began his career with the out-of-home division of Metromedia and was a sales executive at ABC-FM Radio.

In 1995, Jack was asked by President and Mrs. Clinton to lead a delegation of advertising executives to the White House Conference on Children's Educational Television. He has co-produced six broadcast network primetime specials with advertiser funding support and executive produced the award-winning documentary Hank Aaron: Chasing the Dream. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University, served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.

Randall Rothenberg
President & Chief Executive Officer, IAB

Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 300 leading interactive companies; members are responsible for selling over 86 percent of online advertising in the U.S. On behalf of its members, the IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing.

Before assuming leadership of the IAB in 2007, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine "strategy+business," Strategy+Business Books, strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s chief marketing officer.

Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. Mr. Rothenberg is the author of "Where the Suckers Moon: An Advertising Story" (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

John Frelinghuysen
Partner, Bain & Company

John Frelinghuysen is a New York-based partner with Bain & Company and is a leader in the firm’s Telecom, Media and Technology Practice. Mr. Frelinghuysen advises media and entertainment clients and private equity investors on strategy development, acquisitions, performance improvement and organizational change. Mr. Frelinghuysen has over 15 years of consulting experience in the media and entertainment industry. He has led numerous engagements across digital media, TV networks and broadcasting, motion pictures, music, newspapers, magazines, video games, and wireless media. Mr. Frelinghuysen works closely with senior executives to drive growth and operating performance, focusing on business strategy, new product development, M&A, marketing, pricing, sales strategy, and organization. Much of Mr. Frelinghuysen’s recent work has focused on helping clients respond to dramatic shifts in media consumption and advertising resulting from new technologies. This work has involved helping launch new digital businesses, evaluating major acquisitions, building new advertising and marketing services offerings and developing more effective business models. Mr. Frelinghuysen is a frequent speaker at industry events and has been quoted in the Wall Street Journal, the Economist, Fortune, Business Week and numerous other publications. Prior to joining Bain, Mr. Frelinghuysen was a partner at Booz Allen Hamilton, where he led the firm’s U.S. Media and Entertainment Practice. He holds an MBA from Columbia University and a BA from Princeton University in Politics. He is a Board Member of the International Radio and Television Society and serves on the New York Advisory Board of World Vision.

Basem Nayfeh
Chief Technology Officer, AudienceScience

As CTO, Basem Nayfeh leads the development and innovation of the AudienceScience Audience Targeting Marketplace. Basem served as CTO and co-founder of CoRelation, an online behavioral segmentation and personalization media company acquired by AudienceScience in 2001. Prior to CoRelation, Basem was a research scientist at Digital's (later Compaq's) Western Research Laboratory, performing research in the area of scalable systems and algorithms. Basem has also held research positions at Sun Microsystems Labs and Canon Research, focusing on systems design and pattern matching algorithms. He also worked on large-scale scientific applications and visualization at IBM's High-Performance Supercomputing Systems Development Laboratory (HPSSDL).

Basem received a Ph.D. in electrical engineering from the Computer Systems Laboratory at Stanford University.