Basem Nayfeh

Basem has been the visionary directing the evolution and innovation of our technology from the beginning. His leadership has enabled AudienceScience to successfully compete in digital advertising’s computational arms race, guiding our technologists in their efforts to help our advertisers, agencies, publishers and technology partners to succeed. The AudienceScience Gateway platform is Basem’s passion, and our position as a leader in providing a comprehensive audience delivery solution is proof of his dedication.

Basem received a Ph.D. in electrical engineering from the Computer Systems Laboratory at Stanford University and served as CTO and co-founder of CoRelation, an online behavioral segmentation and personalization media company acquired by AudienceScience in 2001. Basem has been a research scientist at Digital's (later Compaq's) Western Research Laboratory, performing research in the area of scalable systems and algorithms and has held research positions at Sun Microsystems Labs and Canon Research, focusing on systems design and pattern matching algorithms. He also worked on large-scale scientific applications and visualization at IBM's High-Performance Supercomputing Systems Development Laboratory (HPSSDL).