Your brand is your biggest investment. AudienceScience has always understood and supported the needs of brand marketers and has been successfully enabling the engagement with your specific audience via our audience targeting and data management platform for years. Now, with our unique first to market Brand Enhance offering we are taking brand campaigns to the next level. By providing an enhanced brand safe environment and a deeper level of insight with our new proprietary AudienceDNA reports and select top-tier third-party engagement reporting, you now are equipped to achieve your brand marketing objectives.
Drawing from an audience targeting database of over 386 million people worldwide, Brand Enhance empowers brand marketers with the transparency and control necessary to execute effective digital campaigns. You decide where consumers see your message. Your brand campaigns will only run on comScore MediaMetrix Top 2000 sites. Brand Enhance also comes with our Brand Safe Assurance and Quality Data Guarantee.
AudienceScience Brand Safe Assurance
|Dedicated team of media experts and multi-level vetting and monitoring process for managing our brand safe tools and technologies.|
|All brand campaigns will have full confidence of placement on top comScore sites through a white-list guarantee.|
|AudienceScience ensures brand campaigns only run on a premium quality site list and will guarantee this via a third party verification services (Adometry, AdSafe, AdXpose, DoubleVerify). This includes firewall functionality as an extra safeguard to prevent an ad from serving to an unapproved site.|
|AudienceScience adheres to the IAB Quality Assurance Guidelines for Networks and Exchanges.|
Introducing AudienceScience AudienceDNA Reporting
The AudienceScience AudienceDNA reporting suite enables brand marketers to better measure and validate campaigns with comprehensive reporting that give insight into customer demographics, geography, audience personas, and online habits. This level of granular reporting enables better control over ad spend, while increasing the overall effectiveness of brand awareness campaigns by reducing the number of impressions that are often wasted trying to reach consumers who have expressed no interest in the types of products or services being promoted.
AudienceScience has also partnered with the top third party experts to enhance your customer insight and help quantify lift in brand perception and response from campaign exposure.