Germany’s largest targeting alliance to develop proprietary products based on AudienceScience
Hamburg – 16 Apr 2012 – AudienceScience®, the global leading provider of technological solutions that gives businesses universal access to their target groups, today announced that AdAudience will, from now on, use the AudienceScience Gateway platform to offer even more effective targeting.
AdAudience was established in 2010 as a joint venture between the ad marketing companies G+J Electronic Media Sales (EMS), IP Germany, SevenOne Media and TOMORROW FOCUS. All four partners market parts of their inventory through AdAudience, giving AdAudience a reach of approximately 80 per cent among all of Germany’s Internet users.
“Our goal is to expand AdAudience’s offer whilst also advancing the quality of targeting. We will offer stand-alone solutions built on the AudienceScience technology platform, under the AdAudience brand,” says Stefan Krötz, CEO of AdAudience.
All of the relevant data-driven target groups needed for successful marketing are already in place upon the launch of the partnership.
“The fact that AdAudience has chosen AudienceScience as its preferred partner, is a reflection of the globally led targeting standard being firmly established in the German market. As we join forces with AdAudience, we have the clear goal of helping advertisers increase the efficiency of their marketing spend by further optimising media planning in Germany,” says Frederike Voss, AudienceScience’s Director Account Management Europe. “We are very excited to be working with AdAudience.”