AudienceScience wins KURIER.at
One of the biggest publishers in Austria now uses AudienceScience targeting solution
Hamburg – 23 Apr 2012 – AudienceScience®, the global leading provider of technological solutions, that give businesses universal access to their target groups, today announced that KURIER.at will use the AudienceScience Gateway data management platform from April 2012.
KURIER.at, the online platform for Austrian nationwide daily newspaper KURIER, is one of Austria’s most popular news sites. 40 million page impressions, more than 814,000 unique users per month (ÖWA Plus 2011-IV) and a growing offer, make KURIER.at one of the biggest publishers in Austria.
“The AudienceScience Gateway solution guarantees KURIER.at the highest efficiency in the delivery of targeted online advertising,” says George Nimeh, Chief Digital Officer, KURIER.at. “We are delighted to be working with the global market leader in targeting solutions.”
KURIER.at is the first media company in Austria to use audience-targeting technology to secure a crucial competitive edge in the Austrian ad sales market.
“We are very proud to be growing our customer base in Austria as well,” says Frederike Voss, Director Account Management Europe, AudienceScience. “This shows that our European expansion strategy is a success, and that AudienceScience is advancing internationally.”