NEW YORK, NY – May 1, 2012 – AudienceScience®, a global digital marketing technology company, today announced that Austria’s publisher exchange, KURIER.at, will implement the AudienceScience Gateway to offer more effective audience-based digital marketing. KURIER.at, the online platform of the Austrian nationwide daily KURIER, is one of Austria’s most popular news sites with 40 million page impressions, and more than 814,000 unique users per month.
KURIER.at is the first media company in Austria to use audience-targeting technology to secure a crucial competitive edge in the Austrian ad sales market. The AudienceScience Gateway allows the group to monitor its own information, define and engage with relevant audience segments and use this knowledge for managing targeted advertising campaigns.
“The AudienceScience Gateway solution guarantees KURIER.at will have the highest efficiency in the targeted delivery of online advertising,” says George Nimeh, Chief Digital Officer, KURIER.at. “We are delighted to be working with the global market leader in targeting solutions.”
“We are excited to provide our technology and data management solution to the growing Austrian market,” says Jeff Pullen, CEO of AudienceScience. “AudienceScience continues to be an international force and we are proud to partner with one of Europe’s largest industry players in Kurier.at.”