NEW YORK, NY – May 1, 2012 – Global digital marketing technology company AudienceScience® today announced the appointment of Tamara Santiago-Downes as International Marketing Manager.
Tamara brings more than 12 years of marketing experience, both at a strategic and tactical level, in global markets. She will be based in the London office, reporting in to Stuart Colman, Managing Director, Europe and Vice President, International. In her role as International Marketing Manager, Tamara is responsible for driving awareness and education of AudienceScience’s brand and targeting solutions in its core markets throughout the UK, Europe and APAC.
Prior to AudienceScience, Tamara held positions at Moxie Software, Vocus and Reed Business Information, where she developed management expertise through responsibilities such as strategy and planning, design and execution of marketing plans in order to optimize ROI, drive revenue targets and increase B2B lead generation across Europe, the Middle East and Africa.
The continued growth of the global online advertising market has resulted in a demand for highly targeted, effective campaigns. There continues to be a marked increase in the number of publishers, advertising agencies, brand owners and media agencies recognizing the value of audience targeting. AudienceScience is able to serve this demand globally.
Mr. Colman comments, “Tamara brings a wealth of both marketing and digital experience to AudienceScience and we are confident she will be a valuable addition to our team. Tamara will play an important role in raising awareness of our technology, products and service, as well as ensuring continued growth within the European and Asian markets.”