adworx Austria Leverages AudienceScience Targeting Technology

Austria’s largest online marketing provider employs AudienceScience

Hamburg, 6 June 2012 – AudienceScience^®, the global digital marketing technology company enabling universal access to audiences, today announced that, Austrian online marketing provider adworx, has chosen to use AudienceScience targeting technology, to effectively bring together advertising partners and their audiences.

adworx markets a wide range of large publishers including KURIER.at, Doodle.com, sunny7.at and tiscover.com. As an online affiliate company of ORF Enterprise, Tele 2, and of Medicur Holding; adworx founded in 2001, is the largest online marketing provider in Austria, holding a market share of almost 50 percent and reaches 7.11 million unique users each month (source: ÖWA Basic March 2012).

"Through the partnership with AudienceScience we will help our customers to enhance the efficiency and relevance of their online targeting campaigns. Our partners, such as online media and portals, are given ample opportunities to better understand the behaviour and composition of their audiences," says CEO of adworx Martina Zadina. "adworx is looking forward to a successful partnership with AudienceScience as the leading provider of audience targeting."

"We are honoured that, adworx, another Austrian company – after KURIER.at – has chosen AudienceScience technology to drive their success in digital marketing," says Director Account Management Europe, Audience Science, Frederike Voss. "This shows that the global leading AudienceScience’ technology will prevail on the European market in the long run."