AudienceScience Names Denise Colella Chief Revenue Officer

Colella to Help Drive Global Expansion of Audience Targeting

New York—February 5, 2010—AudienceScience, a targeting technology company driving digital media efficiency, announced today that it has named Denise Colella as Chief Revenue Officer. Colella joins the New York office on February 1, where she will be responsible for all of AudienceScience’s revenue producing, external facing groups in the US and globally, and will play a vital role in the international development of the company’s industry leading integrated audience platform – The Audience Gateway.

“With demand for audience based targeting increasing across the globe, we are poised for spectacular growth in the coming months and we could not have dreamed of a more ideal person to help guide our expansion in both the US and international markets,” said Jeff Hirsch, president and CEO of AudienceScience. "Denise brings a wealth of industry expertise and experience to AudienceScience and I am thrilled to have an individual of her personal and professional caliber on our team.”

Colella is formerly of RightMedia, a Yahoo! company where, as Vice President, International, she was charged with the company’s international expansion strategy. Prior to joining RightMedia, she served as vice president of product operations for the multi-channel analytics platform at Blackfoot, Inc. Previously, Colella was the international technology and operations director for Abacus UK, which she joined from Abacus Japan. In this role, Colella established the businesses infrastructure and local operations for the company launch in France, Canada, Germany, Japan and Australia. Colella also spent four years as product director, Asia, in DoubleClick's Tokyo offices, where she developed and localized the company's online marketing products and was a major asset in the acquisition of a Korean email software product.

“I have witnessed intense demand for audience targeting, and the potential for highly accelerated growth , and I’m looking forward to joining the clear leader to capture this pent up demand across the globe,” said Colella.

A seasoned global traveler who is fluent in Japanese, Colella has worked in the US, Asia and Europe. Colella received a Bachelors degree in Commerce, Finance and International Management from Villanova University and a Masters of Computer Systems Management from the University of Maryland.