Foundation of Technology, Experience and Data Continue to Drive Upward Trend for Rapidly Growing Audience Targeting Solutions Company
New York—March 11, 2010—AudienceScience, a targeting technology company driving digital media success, today announced that it has been ranked as one of the top ten ad networks in February 2010, according to comScore Media Metrix. This ranking is the latest in a series of positive growth milestones for the company, driven by its depth of experience in the audience targeting space, as well as a consistent focus on quality data and technology innovation.
The company’s vision of offering the most precisely targeted advertising for marketers, as well as providing a relevant experience for consumers, has culminated in the recent launch of The Audience Gateway™. This integrated audience platform analyzes multiple indicators of interest and intent based on access to thousands of data sources, both online and offline, delivering accurate and actionable audience segments. With access to over 200 billion audience data points daily over 386 million people worldwide, marketers see outstanding results from their digital media efforts leveraging AudienceScience technology and expertise.
Strategic partnerships with premier publishers continue to enhance the reach and data quality of The Audience Gateway and are contributing to an exciting series of growth milestones. In addition to rising through the ad network rankings, AudienceScience has recently announced record-breaking revenue numbers for 2009 as well as plans to continue its international growth.
“AudienceScience has continued to grow as a force in the online advertising world, providing the technology, data and experience needed to deliver meaningful, actionable audience based campaigns” said Jeff Hirsch, President and CEO, AudienceScience. “The recent finding from Forrester Consulting that 77% of marketers surveyed currently use or plan to use audience targeting is signaling a growing demand, and our reach, efficiency and data quality is enabling us to continue our leadership position in supplying effective opportunities for marketers around the world.”
blast! PR on behalf of AudienceScience