Premier Publishers Including Hearst Gain Unmatched Audience Insight and Scale by Partnering with AudienceScience

Audience Targeting Platform is Gold Standard for Publishers; Drives the Evolution of Ad Serving

New York—March 16, 2010—AudienceScience, a targeting technology company driving digital media success, today announced that among the thousands of publishers signed on as partners, Hearst, Discovery, Scripps,  BBC Worldwide, and News Corps/News International are now benefiting from the quality data and reach of the company’s integrated audience platform for publishers.

"Over the past few years we have grown to 25 digital properties across varying vertical markets and demographics and are now one of the top networks in the publishing industry," said Kristine Welker, vice president of sales and marketing for Hearst Magazines Digital Media. “Our team recognizes that the evolution of digital revolves around understanding and utilizing all of the data we collect.  Our on-site inventory powered by AudienceScience’s integrated audience platform is helping us better understand our audience and enables us to create targeted, actionable opportunities for our advertisers."

The Audience Gateway for Publishers™ has become the de facto audience platform through its scalability and integration capabilities with all major ad servers. Partnering with AudienceScience enables these premier publishers to maximize opportunities to extend and monetize their inventory by offering the most accurate audience targeted advertising.

“The Audience Gateway™ is founded upon the quality data we offer, and the strength of our partnerships with top publishers,” said Jeff Hirsch, president and CEO, AudienceScience. “We are thrilled to work with these publishers, who are institutions in the media world, and we look forward to helping them extend the value of their inventory and audiences.”

The AudienceScience integrated audience platform analyzes multiple indicators of intent, based on on-site behavior as well as external data, which enables publishers to create precisely targeted audience segments for advertisers that scale. This provides publishers with a quantifiable incentive to offer their advertisers and  makes their impressions more valuable. Publishers can gain further insight by augmenting their data with AudienceScience’s verified accurate pre-packaged segments.