London–December 2, 2010–AudienceScience, a global online advertising technology company driving digital marketing, has announced that the UK’s number one TV Listings site, TVGuide.co.uk, will be implementing its data management and audience targeting platform, The AudienceScience Gateway™. The platform will provide TVGuide.co.uk with greater insight into their users, allowing them to create distinct profile segments and offer audience targeting to both existing and new advertisers.
Launched 10 years ago TVGuide.co.uk, which allows visitors to search and watch TV online, has 3 million unique users per month and 25 million monthly page impressions, making it the biggest TV listing site in the UK.
According to Chetan Damani, Co-Founder and Director at TVGuide.co.uk “Traditionally we have been offering keyword targeting that only allowed us to target on the detailed pages which didn’t have much traffic. By using the AudienceScience targeting and data management platform we can now anonymously profile the user and target them throughout the site. Ninety-five per cent of the traffic on TVGuide.co.uk is on our homepage, so having the ability to understand and profile our users enables us to really identify their behavior and create relevant target groups that are attractive to advertisers. By offering more precise audience targeting, we are able to appeal to a much wider range of advertisers as well as deliver more relevant campaigns to our users.”
“After reviewing a number of options we believe AudienceScience is the right partner for us. The technology is excellent and easy to manage and in particular it was the exceptional account support and service that attracted us to AudienceScience.”
Stuart Colman, Managing Director UK, AudienceScience comments: “TVGuide.co.uk had the insight to spot the potential in online TV and has now become the UK's favorite Interactive Programming Guide. We are pleased to be working alongside such a visionary business and look forward to helping them make the site even more of a success.”