New York–7 March, 2011–AudienceScience®, a global online advertising technology company delivering digital marketing success, announced today that president and CEO Jeff Hirsch has been elected to join the prestigious Interactive Advertising Bureau (IAB) Board of Directors.
Officially announced at the IAB’s fourth Annual Leadership Meeting in Palm Springs, Calif., Hirsch was recognized alongside ten fellow industry pioneers named to the Board of Directors. The additional new members include executives from Facebook, The Wall Street Journal Digital Network, NBC Universal, Electronic Arts, Disney Interactive Media Group and Time, Inc. AudienceScience is built upon a foundation of Internet advertising innovations and as a company has been instrumental in developing and evolving industry standards. As a loyal member of the IAB, Hirsch and AudienceScience have been active members of IAB Committees and Councils.
“I’m truly honored to have been chosen to serve among my colleagues and friends on the IAB Board,” said Hirsch. “As one of the originators and continuing innovators of online marketing technologies, AudienceScience takes its obligation to grow the industry as a whole very seriously. I look forward to further serving the IAB in our shared mission to realize the full potential of the interactive advertising industry for marketers, agencies, publishers, media companies and consumers alike.”
AudienceScience continues to innovate within IAB industry guidelines to improve the performance and raise efficiencies for marketers through the proprietary Audience Delivery System, which comprises the AudienceScience Gateway – the premier audience targeting and data management platform, and AudienceScience Connect – the industry's first media transaction platform (MTP) enabling streamlined and transparent premium media buying and selling, including state-of-the-industry Real Time Bidding support.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.