AudienceScience Partners with DoubleVerify to Ensure Brand-Safe, Privacy Compliant Ads
AudienceScience Guarantees Compliance, Trust and Accountability for Online Ad Campaigns, Selecting DoubleVerify as Preferred Partner
New York–May 11, 2011–DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world and early innovator of online advertising technology, today announced a partnership to offer verified and compliant online ads to AudienceScience advertisers. AudienceScience’s Audience Delivery System, a comprehensive global media solution, comprises the AudienceScience Gateway, the premier audience targeting and data management platform, delivering efficient and effective online advertising, and AudienceScience Connect, the industry’s first media transaction platform enabling streamlined and transparent premium media buying and selling, including state-of-the-industry Real Time Bidding support, will integrate with DoubleVerify’s BrandAssure solution for online media verification. DoubleVerify ad tags used for verification seamlessly integrates the company’s Advertising Option Icon for self-regulation, which has been approved by the Digital Advertising Alliance (DAA).
Looking to further its vigilant efforts to ensure trust, compliance and accountability to the industry, and provide superior performance for clients, AudienceScience conducted a rigorous vetting process to select DoubleVerify as a preferred partner. DoubleVerify was chosen for its solution that seamlessly integrates media verification and Online Behavioral Advertising (OBA) compliance with the DAA’s Self-Regulatory Program. This is in keeping with AudienceScience’s Quality Data Guarantee and its insistence on the strictest privacy compliance measures in the industry. DoubleVerify, with the 2-in-1 solution, was a clear choice for AudienceScience and its clients.
“Through our partnership with DoubleVerify, our clients have yet another reason to trust that their brands are in the right hands with AudienceScience,” said Jeff Hirsch, president of AudienceScience. “Our advanced technology and superior data ensure campaigns are targeted to the right audience and adhere to the Self-Regulation Program guidelines. Our partnership with DoubleVerify will only heighten the integrity of the already quality campaigns we’re running for the biggest advertisers in the world.”
DoubleVerify is the only company that offers a robust, all-encompassing solution for marketers, ad networks, DSPs and publishers to ensure media verification, as well as OBA compliance mandated by the DAA’s Self-Regulatory Program. DoubleVerify’s verification technology, which is applied to more than 35 billion online ad impressions per month, continuously monitors the complex digital advertising ecosystem to ensure that ads appear where and how advertisers paid for them to appear. Its OBA compliance solution protects consumer privacy and boosts advertising accountability through the Advertising Option Icon in online advertisements and on web pages where data is collected and used for behavioral advertising. The icon informs consumers of the nature of ads and opt-out choices.
“Transparency and accountability are increasingly important in online advertising. Campaign tracking is now more complex as agencies, ad networks and DSPs run ads in mass quantities. Furthermore, self-regulation is now a mandate from the industry and government regulators. Third-party media verification and consumer disclosure through the Ad Options Icon are positive steps towards building trust all around with the consumer and with the companies working in the ecosystem,” said Oren Netzer, Co-Founder and Chief Executive Officer of DoubleVerify. “We’re thrilled to have an early innovator and industry leader like AudienceScience as a media partner and look forward to providing our services to their advertisers and agency partners.”
About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.