Global Advertising Leader Announces Retail Solution to Secure Marketing Success in a Competitive Climate
New York–July 21, 2011–AudienceScience®, a global online advertising technology company, today announced their powerful vertical marketing Retail Solution. As the back-to-school shopping rush approaches, AudienceScience is adding clarity to a recuperating retail picture with a new customized consumer targeting solution for retailers.
AudienceScience’s Retail Solution provides advertisers and publishers sophisticated insights and specialized reports on shoppers’ behavior and purchase intent. The 2011 back-to-school season is characterized by questions as well as opportunities for retail marketers, as total consumer spend is hard to predict. The AudienceScience Retail Solution can provide audience segment data based on 660 top retail sites including 18 of the top 25 comScore ranked comparison shopping sites.
While many analysts cite retail sales as solid, consumers are forced to spend more on gasoline, putting categories like back-to-school shopping at risk for tighter spending than previous years. With the Department of Commerce looking at a three percent gain for back-to-school shopping over last year, leveraging opportunities that identify behavioral segments such as online shoppers, hip homemakers and affluent consumers are critical to reaching the best targets for retailers.
“This is a best-of-breed solution that comes at a critical time for retailers,” says Jeff Hirsch, president of AudienceScience. “The current competitive and economic set provides an ever tighter margin of error and we’re confident that the AudienceScience Retail Solution provides the most valuable and trusted insights to give all stakeholders in this business the best opportunity for success by reaching their most valuable customers.”
Initial campaigns with the AudienceScience Retail Solution outpaced competitive offerings with several high-profile retailers achieving outstanding results. One retailer that used the “Hip Homemakers” vertical achieved a 371 percent increase in site visits. A high-end fashion retailer saw a spike of 482 percent in visits after targeting the “Vacation Travelers” segment. Additional audience segments include Affluent Consumers, Avid Shoppers, Beauty and Fashion Shoppers, Home Improvement Enthusiasts and Online Shoppers.