Articles

ExchangeWire

#TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model
ExchangeWire

#TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model
DigidayMichael Greene

Ad Tech’s Got a Business Model Problem
AdExchanger

Programmatic Indoors And Out; Salesforce Trumps SAP
AdweekMike Shields

IPG Reorganizes Trading Desk Operations as Company Tries Automation
AdweekMike Shields

Emily Riley quoted in Mike Shields’s trading desk feature in Adweek
AdweekMike Shields

Meet the Most Suspect Publishers on the Web
AdweekMike Shields

Michael Greene quoted in Mike Shields's Adweek expose on bot fraud on SSPs and Exchanges
Ad AgeJack Neff

Mike Peralta attributed in Jack Neff Ad Age piece about big CPG brands building in-house data platforms.
Argyle JournalElizabeth Cooke

Mike Peralta, CEO of AudienceScience discusses the challenges marketers face in controlling their message throughout multiple digital channels, and the importance of gathering, understanding, and accurately measuring user data.
HUFF Post BusinessPaul Dahill

Putting Social Media Data in Perspective
DigidayJeremy Mason

Publishing’s Big Opportunity
M&M GlobalDevina Joshi

http://mandmglobal.com/community/people-moves/05-09-12/audiencescience-hires-vice-president-marketin.aspx
Adotas

Riley is New VP at AudienceScience
MediaPostLaurie Sullivan

Ex-Forrester Riley Opts Into AudienceScience As VP, Marketing
DigidayJeremy Mason

What Would Gretzky Do?
PR Newswire

Accustream Research: Video Ad Clearing And Trafficking Platforms To Process $6.2 Billion In 2012 Media Spend
AdMonstersJason Carlisle

Evaluating Campaign Success: New vs. Existing Users
atmedia.at

adworx kooperiert mit AudienceScience
New Business

AudienceScience gewinnt Online-Vermarkter adworx als Neukunden
werbeplanung.atMaximilian Mondel

adworx nutzt Targeting-Technologie von AudienceScience
ADZINE

adworx nutzt Targeting von AudienceScience
Werbeplanung.atElisabeth Oberndorfer

Kurier.at holt sich AudienceScience als Targetinglösung
medianet.atKeine Kommentare

kurier.at und Behavioural Targeting
ADZINE

AudienceScience holt Gratchner als Vice President Privacy
MediaPostWendy Davis

Audience Science Taps Gratchner For Privacy Position
ExchangeWire

AudienceScience Wins More Business
M&M GlobalDavid Hing

Austria’s Kurier teams up with AudienceScience
M&M GlobalDavid Hing

AdAudience and AudienceScience enhance German targeted marketing
noodlsJulia Schoessler

AdAudience setzt auf AudienceScience
ONE to ONE

AdAudience will mit AudienceScience Targeting verbessern
ADZINE

AdAudience kooperiert mit AudienceScience
creativematch

AdAudience teams up with AudienceScience
netimperative

German ad firm teams up with AudienceScience
ExchangeWire

AdAudience Partners AudienceScience In Germany
BizReportKristina Knight

AdAudience teams up with AudienceScience
Ad AgeJeff Pullen

Beware of Tech Partners Trying to Exploit a Niche in the Online Market
Financial TimesJane Bird

Converting browsers to buyers
AdExchangerJohn Ebbert

Will SSPs and Ad Networks Sell Publisher Inventory Through DoubleClick Ad Exchange?
M&MJenni Baker, London

Stuart Colman takes on dual role at AudienceScience
AdzineFrederike Voss

Neuer Senior Account Manager bei AudienceScience
HORIZONT.NETStéphane Lallement

Audience Science holt Digitalagentur-Spezialisten Stéphane Lallement ins Team
ONE to ONE

Deutsche Telekom nimmt Targeting selbst in die Hand
Ad AgeJeremy Mason

Lurching from One Event-Sale Day to the Next, Don't Forget the Data You Need
BizReportKristina Knight

How to use modeled data to engage online consumers
BizReportKristina Knight

How data will impact 2012 for brands, merchants
ADZINEFrederike Voss

Deutsche Telekom nutzt Gateway von AudienceScience
MediaPostSarah Mahoney

Finally, Online Shopping Isn't Just for The Affluent
AdExchangerJohn Ebbert

If A Consumer Asked You, “Why Is Tracking Good?”, What Would You Say?
ExchangeWire

Stuart Colman Discusses The DMP Opportunity And What It Means For Both Publishers And Advertisers
Portada

Best Practices: First 5 California Behavioral/Contextual Targeting Campaign
MediaPost

AudienceScience Wins Havas' DMP Review
BizReportKristina Knight

Brands: What you need to know about online privacy
BizReportKristina Knight

Travel consumers looking for specific information
MediaPostLaurie Sullivan

How AudienceScience Gains Speed
AdAgeYuri Radzievsky

Is the 'Culture' in Multicultural Still Relevant?
M&M Jenni Baker

Travola forms global partnership with AudienceScience
Adzine

Travola bekommt Targeting-Hilfe von AudienceScience
Media WeekStuart Colman

Think BR: How to comply with the ePrivacy Directive
MarketingCLOUTJuliana Jaoudi

Marketing News: Travola Partners with AudienceScience® to Drive Global Targeting Success
PR Newswire

AccuStream Research: Video Advertising Networks, Media Serving Platforms and Exchanges positioned to Reap Net Revenue of $1.4 Billion In 2011
The GrocerStuart Colman

Third party: The ePrivacy Directive will help instil trust
DIGIDAY:DAILYCarla Rover

Explainer: Audience Buying
eMarketer

US Online Ad Spend Poised to Grow 20% in 2011
AdExchangerJeff Hirsch

DMP: The Democratic Media Platform
iMedia ConnectionJeff Hirsch

The State of Data Management
Online Video InsiderJeff Hirsch

Online Video: Segmenting The Current Media Darling
iMedia ConnectionJeff Hirsch

The Future of Ad Networks: A Truth in Advertising
eMarketer

Effective Audience Targeting Leads to Bigger Display Budgets
BizReportKristina Knight

Study: Targeting = Success for many online marketers
BtoB Media BusinessCharlotte Woolard

Publishers leveraging audience targeting anticipate 86% jump in online display ad revenue
DIGIDAY:DAILYMelinda Gipson

Audience Targeting Drives Spending Uptick
adzine

Ulf Sturm neuer Vice President Product bei AudienceScience
MashableLauren Drell

4 Ways Behavioral Targeting Is Changing the Web
adzine

InteractiveMedia testet für Videoload erfolgreich Target Discovery
adzine

InteractiveMedia testet für Videoload erfolgreich Target Discovery
netimperative

Top 5 tips: Avoiding pitfalls of online ad data
MediaPostLaurie Sullivan

Lifecycle Management Becoming Ad Industry Focus
Portada

Portada Quick Hits: Retailers Get Social, Targeting Global Online Audiences...
adzine

AudienceScience beruft Matthew Probert nach Hamburg
DIGIDAY:DAILYCarla Rover

Explainer: The AMP
AdAgeKathryn Koegel

Move Over RTBs, the Hot Term of 2011 Is the AMP
ExchangeWire

AudienceScience Connect Aiming To Bring Efficiency To The Premium Sales Layer
AdExchanger

AudienceScience Dubs Tumri Preferred Partner
AdExchanger

Publishers’ RTB Conflict
Portada

AudienceScience Enhances Hispanic Audience Targeting Solution for Advertisers
Smartbrief

AudienceScience Enhances Hispanic Audience Targeting Solution for Advertisers to Reach Fastest Growing Segment of U.S. Online Population
BizReportKristina Knight

AudienceScience, Tumri to power audience-centric targeting
MediaPostGavin O'Malley

AudienceScience, Tumri Partner To Boost Audience Targeting
Netimperative

Half US advertisers to boost spending on audience targeting in 2011- report
w&v

Audiencescience: Frederike Voss wird Sales Director
BizReportKristina Knight

Reports: Ad targeting, SMB spending on the up in 2011
eMedia VitalsEllie Behling

Tips for taking control of your audience data
iMedia ConnectionLucia Davis

The equation for delivering value to brand advertisers
Smartbrief

State of Audience Targeting Industry Study Finds 85 Percent of ...
New York Times

Accounts and People of Note in the Ad Industry
DigiDay:DailyMelinda Gipson

Audience Targeting Goes Mainstream: DIGIDAY State of the Industry Survey On Audience Targeting
new media ageGina Lovett

AudienceScience launches display trading platform
BizReportKristina Knight

AudienceScience Connect links media buying across platforms
iMedia Connection BlogTom Hespos

Reaching Hispanic Customers
MediaPost Behavioral InsiderLaurie Sullivan

AudienceScience Brings Wunderloop Technology To U.S.
AdMonsters

AudienceScience Launches Premier Media Transaction Platform Bringing the Leading European Marketing Technology to the US
Forestlaneshul Press

AudienceScience Launches Premier European Media Transaction ...
InternetRETAILER

AudienceScience Expansion Leads to Opening of San Francisco Office
ADOTASGavin Dunaway

According to DoubleVerify, the top performers (in alphabetical order) were AOL's Advertising.com, AudienceScience, Burst Media, FOX Audience Network, ..
ClickZ NewsDavid Ward

Among the top finishers in the index, which covers the first half of 2010, were AOL's Advertising.com, AudienceScience, Burst Media, FOX Audience Network, ...
M&M NETWORKING GLOBAL MARKETINGLynsey Barber

AudienceScience sets up shop in Japan
InternetRETAILER

AudienceScience Expansion Leads to Opening of San Francisco Office
iMedia Connection BlogJeff Hirsch

Validating Data and Monitoring Compliance– DoubleVerify Trust Index
PortadaPablo Carrasco

Interview: Jeff Hirsch on the Consorte Media Acquisition by AudienceScience
creativematch

AudienceScience Announces Global Brand and European Launch of Targeting Platform for Advertisers
ADZINE TV (video)

dmexco 2010 - Jeff Hirsch Interview
Wall Street Journal

Audience Targeting Market Leader AudienceScience Announces Global Brand and European Launch of Targeting Platform for Advertisers
M&M NETWORKING GLOBAL MARKETERSLynsey Barber

Wunderloop rebranded as AudienceScience
MediaPostGavin O'Malley

Advertising.com, Audience Science, Burst Top DoubleVerify's List Of Most Trustworthy
Yahoo! Finance

AudienceScience Named One of the Most Compliant and Brand Safe Networks in DoubleVerify's Trust Index
ForresterShar VanBoskirk

Publishers Talk About Audience Targeting With AudienceScience
netimperative

Agencies, advertisers and publishers 'wising-up to audience targeting techniques'
Direct Traffic MediaBy: Tom Murray

Behavioural Targeting Tightens Up
Commercetuned Marketing News

Behavioural Targeting Gains in Popularity But Needs Clarification
Biz ReportBy: Kristina Knight

Report: Marketers adopting new targeting options
MediaPostBy Laurie Sullivan

AudienceScience Moves In to Germany with Wunderloop Deal
AdotasBy Gavin Dunaway

Wunderbar: AudienceScience Acquires wunderloop
DigiDay:DailyBy Melinda Gipson

AudienceScience Nets German Targeting Firm
AdExchangerBy John Ebbert

Consolidation: AudienceScience CEO Hirsch On Wunderloop Acquisition
New Media AgeBy Gina Lovett

AudienceScience buys Wunderloop to widen European reach
DigiDay:DailyBy Melinda Gipson

Survey: Targeting Impacts Display Ad Spending
AdotasBy Gavin Dunaway

AudienceScience Confirms: Targeting Is Swell!
Bizrate

Study: Targeting cornerstone to online conversions
AdExchanger

Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too? – Day 4 Reactions
Forbes.comBy Laurie Burkitt

Google's Invite Media Buy
PPA

Hachette signs up AudienceScience to target online users
iMediaConnectionBy Gretchen Hyman

Keys to targeting with precision
Media Week UKBy Harriet Dennys

60 Second Spot: Stuart Colman, Audience Science
iMediaConnection

Media Motion: Adenyo, Burst Media, and Revision3
RICG

Google, DoubleClick dominate ad networks, but different industries see different results
AdotasBy Gavin Dunaway

Welcome Aboard: Industry Hirings and Promotions
DigiDayBy Melinda Gipson

iPad is No Slouching Device
DigiDayBy Melinda Gipson

IAB's Rothenberg on Industry Self-Regulation
MediaPostBy Gavin O'Malley

Report: Yahoo's Share Of Ad-Serving Market Drops Significantly, AOL On Rise
Attributor

Yahoo! Ad Server Share Drops By Half; Google DoubleClick Dominate Market
AdExchanger

Ad Network Roll-up: AudienceScience CEO Hirsch On Consorte Media Acquisition
AdotasBy Gavin Dunaway

Wave of Acquisitions: Groupon, AudienceScience and More
DigiDayBy Tameka Kee

AudienceScience Stakes Claim on the Hispanic Digital Ad Market with Consorte Media Acquisition
Marketing VOX

Industry Buzz & News
Revitalization Partners

AudienceScience Adds On
Digital Media WireBy Mark Hefflinger

AudienceScience Acquires Hispanic Ad Network Consorte
Seattle Post IntelligencerBy Gregory T. Huang

AudienceScience Acquires Consorte Media
MediaPostBy Laurie Sullivan

AudienceScience Acquires Consorte Media
ClickZBy Douglas Quenqua

AudienceScience Acquires Hispanic Ad Network Consorte Media
TechCrunchBy Jason Kincaid

AudienceScience Acquires Hispanic-Focused Digital Marketing Firm Consorte Media
paidContent.orgBy Joseph Tartakoff

AudienceScience buys Hispanic digital marketing firm Consorte
DigiDayBy Melinda Gipson

Kirk McDonald Says Pubs Need To Get Personal
DigiDayBy Melinda Gipson

Tobaccowala: Marketers Need to Hit All the Right Notes in Post-Digital Age
PR NewswireBy Jaimee Steele

Ground Truth Raises $7 Million Series B Financing From Leading Investors in the Digital and Mobile Media Industries
AdAgeBy Michael Learmonth

Spinning Straw Into Online Gold Through Science of Data
Internet retailer

Former Commission Junction CEO joins AudienceScience as president
AdExchangerBy John Ebbert

Former US Search CEO Jeff Pullen On His New Role At Audience Science
iMedia BlogBy Jeff Hirsch

NAI Probes Real Economic Value of Behavioral Advertising
MediaPostBy Laurie Sullivan

OMMA Global: Discussing The Perks Of Targeting
AdExchangerBy John Ebbert

AudienceScience CEO Hirsch Discusses Publisher Platform, Ad Network
New Media AgeBy Suzanne Bearne

AudienceScience operations MD Colman to chair IAB council
ScribeMedia.orgBy Jeff Hirsch

Interview with Jeff Hirsch at the IAB Annual Leadership Meeting
MediaPostBy Laurie Sullivan

Targeting To Become Dominant Online Marketing Tool
Utalkmarketing

Marketers use or plan to use audience targeting
Creative Match

77 Percent of Marketers Already Use or Plan to Include Audience Targeting in 2010 According to Independent Study
Creative Match

AudienceScience Bolsters International Growth with New Senior Appointments
New Media AgeBy Charlotte McEleny

Bauer car sites and FT.com to share audience data
New Media AgeBy Suzanne Bearne

Two in three marketers use or plan to use behavioural targeting
AdotasBy Gavin Dunaway

Display Marketers Jumping on Audience Targeting Train
ClickZBy David Ward

IAB Panel: Some Middlemen Playing Loose with Campaign Data
BizReportBy Kristina Knight

AudienceScience: 77% of marketers to use targeting this year
iMedia BlogBy Jeff Hirsch

Do you Trust Your Data?
The New York Times

Denise Colella joined AudienceScience
M&M- Media & MarketingBy Martina Lacey

AudienceScience launches its UK network
Exchangewire

AudienceScience Brings Premium Audience-Buying To Europe
Fox Business

AudienceScience Expands Reach With New Southeast Office and Hires Julie Saxon as Sales Manager
Yahoo! Finance

AudienceScience Expands Reach With New Southeast Office and Hires Julie Saxon as Sales Manager
MediaPost Behavioral InsiderBy Laurie Sullivan

AudienceScience Plants Deeper International Roots
OnMedia

The OnMedia 100
MediaPostBy Jeff Hirsch

How Data is Shaping History
MediaPostBy Laurie Sullivan

BT Thrives In Economic Downturn
ClickZBy Kate Kaye

Audience Science to Push Agency-Aimed Service with Funding
paidContent.orgBy Tameka Kee

Behavioral Targeter AudienceScience Adds $20 Million In Funding
New Media AgeBy Suzanne Bearne

AudienceScience receives $20m cash injection
Internet Ad Sales

AudienceScience Secures $20M in Venture Funding
Behavioral InsiderBy Steve Smith

Asking The Right Privacy Questions
Behavioral InsiderBy Steve Smith

Vertical Networks: So Close but Yet so Far
digiday:DAILYBy Jeff Hirsch

Vertical Networks: So Close but Yet so Far
Inc.By Max Chafkin

Turning Web Browsers Into Buyers
MediaPostBy Laurie Sullivan

Study: Bing's Ad Click-Throughs May Perform Better Than Google's
Behavioral InsiderBy Laurie Sullivan

Targeting Consumers Anywhere They Consume Media
MediaPostBy Gavin O'Malley

Hulu Taps Into AudienceScience
ClickZBy Kate Kaye

Hulu Adds Behavioral Targeting, Marking Step to Video Ad Maturity
ClickZBy Brian Massey

AudienceScience wins award for "Best Way to Sell Your Boss on Behavioral Marketing"
DigiDay:DailyBy Jeff Hirsch

The New Data Economy
iMedia ConnectionBy Jeff Hirsch

Survival strategies for behavioral marketers
guardian.co.ukBy Seetha Kumar

BBC: 'The jury's out on Phorm'; targeted ads good in principle
MediaPostBy Online Media Daily

Targeting Smackdown: Behavioral vs. Contextual
iMedia ConnectionBy Jeff Hirsch

Behavioral Targeting Growth in Europe
ClickZBy Rob Graham

AudienceScience: What's In a Name?
iMedia ConnectionBy Jeff Hirsch

How to use BT to reach U.S. Hispanics
MediaPostBy Mark Walsh

Behavioral Targeting To Surpass Search Advertising By 2020
Marketing VOX

Revenue Science Rebrands to Reflect Value Prop, Not End Goal
GoalLoverBy Admin

AUDIENCE SCIENCE CEO - JEFF HIRSCH
MediaPost

Revenue Science Adopts New Moniker
Adotas

Revenue Science becomes AudienceScience
ClickZ

Revenue Science Changes Name to Show Off Its Ad Network
Wall Street Journal

Will the Recession Kill Web 2.0?
Advertising Age

Google Leads in Ad-Serving Share
DMNews

Five Questions For: Jeff Hirsch, CEO, AudienceScience
Behavioral InsiderBy Steve Smith

AudienceScience: On Standards, Those Verticals, and Independence
Advertising Age

Standardizing the Behavioral Targeting Business
Adotas

AudienceScience Unveils Behavioral Targeting Solution
Internet retailer

Skechers Hits Its Stride With Online Display Ad Campaign
Financial TimesBy John Gapper

Advertisers Will See You Read This
BtoB Online

Throw A Smaller Net, But Catch Only Fish You Want
Forbes.com

AudienceScience Launches New Seasonal Segments Targeting Summer Shoppers
ClickZBy Douglas Quenqua

AudienceScience Introduces Segments Based on Season
MediaPostBy Tameka Kee

Revenue AudienceScience Launches Seasonal Segments
Washington PostBy Peter Whoriskey

FTC Wants to Know What Big Brother Knows About You
New Media AgeBy Suzanne Bearne

CNet UK To Implement Behavioral Targeting Across Tech Site Portfolio
iMedia ConnectionBy Jeremy Mason

Working with Publishers to Deliver Seamless Creative
iMedia ConnectionBy Marla Schimke

BT Discipline For Newbies
AdMarkTech.comBy Michael Katz

If Technology Is Art Then Revenue Is Science
iMedia ConnectionBy Jeremy Mason

How to Learn to Love Data and Not Fear it
RevenueBy Alexandra Wharton

Look Out!
iMedia ConnectionBy Jeff Hirsch

Combined Forces Strengthen BT's Effect
iMedia ConnectionBy Jeremy Mason

The Future for Behavioral Targeting: The Agency Perspective
MediaPostBy Jeff Hirsch

Behavioral Targeting: Beyond the Click Through
AdWeekBy Brian Morrissey

Aim High: Ad Targeting Moves to the Next Level
iMedia Connection

Behavioral Targeting: What We've Learned So Far
iMedia ConnectionBy Marla Schimke

Behavioral Targeting Horoscopes for 2008
ClickZBy Kate Kaye

AudienceScience Pairs Behavioral Targeting with Exchange Model
New Media AgeBy Sam Matthews

Publisher Alliance Gains Advertiser Support
New Media AgeBy Sam Matthews

Major Publishers Team up to Share Ad Targeting Info
ClickZBy Anna Papadopoulos

Chatting with Behavioral Targeting's Darlings
iMedia ConnectionBy Bill Gossman

The General Election and the Rise of Behavioral Targeting
Reuters UK

AudienceScience Offers Behavioral Ads in Japan
Center for Media Research

Relevant Advertising (Behaviorally Targeted) Yields More Receptive Prospects
eMarketer

Study: Behavioral Ads Beat Contextual
MediaPostBy Tameka Kee

AudienceScience Finds BT Ads 22% More Effective
InformationWeekBy K.C. Jones

Online Behavioral Ads Beat Contextual Ads, Survey Says
Marketing Vox

Behaviorally Targeted Online Ads Get Better Reception than Contextual
Direct Traffic Media

Behavioural Online Advertising 'Outperforms Contextual'
Wall Street JournalBy Emily Steel

Questions with...Bill Gossman: How Targeting Ads at Web User Habits is Shaping Industry
Media WeekBy Ann-Marie Corvin

C4 and Emap Set to Employ Behavioral Targeting
MediaPostBy Steve Smith

Last Indie Standing? AudienceScience on Tacoda + AOL
MediaPostBy Phil Leggiere

Engaging Engagement: BT Gets Passionate
New York TimesBy Steve Lohr

Reaping Results: Data-Mining Goes Mainstream
iMedia ConnectionBy Jeff Hirsch

Clear Up Confusion and Cash in on BT
iMedia ConnectionBy Bill Gossman

Google Gobbles DoubleClick... Now What?
ClickZBy Anna Papadopoulos

The 'It' Couple: Behavioral Targeting and Video, Part 2
ClickZBy Anna Papadopoulos

The 'It' Couple: Behavioral Targeting and Video, Part 1
iMedia ConnectionBy Bill Gossman

2007: The Year of People vs. Pages
MediaPostBy Steve Smith

BT and Privacy, Part 3: AudienceScience Says Safeguards are Already There
iMedia ConnectionBy Jeremy Mason

Segment to Get More ROI from Targeting
MediaPostBy Jeff Hirsch

How to Evaluate a Network Buy
iMedia ConnectionAn interview with Jeff Hirsch

Get More from Your BT Campaign
MediaPostBy Steve Smith

Making A Place For Placement
MediaPost PublicationsBy Steve Smith

WSJ's BT is 'Icing on the Cake'
ClickZBy Anna Papadopoulos

Search and Behavioral Targeting: The Coming Storm
OMMABy Omar Tawakol

Behavioral Focus: The Right Unit for Social Networks
DMNewsBy Melissa Campanelli

Privacy Still a Concern to Consumers, Behavioral Marketers
Brand RepublicBy Jennifer Whitehead

AudienceScience Extends Inventory with Advertising.com Deal
OMMABy Jonathan Blum

The Bad Old Daze
Adotas

AudienceScience, Advertising.com Partner for UK Behavioral Targeting Expansion
iMedia ConnectionBy Jeremy Mason

How to Create BT Segments
iMedia ConnectionBy Roger Park

Gannett Selects AudienceScience for BT
Adotas

Gannett Opts for AudienceScience
ClickZ

AudienceScience Scores Gannett
Online Media Daily

Gannett Taps AudienceScience for Behavioral Targeting
ClickZBy Ryan Naraine

Jumpstart Launches Behavioral Network
AdotasBy Omar Tawakol

Reel in New Search Solutions: How a Fisherman’s Tale Can Better Explain Search Retargeting
KUOW.ORGBy Omar Tawakol

Future of the Handheld Device/Ads that Follow You Around the Web/Cranium
iMedia ConnectionBy Omar Tawakol

BT and Life-Event Marketing
iMedia ConnectionBy Marla Schimke

Use Behavioral Targeting to Upsell
USA TodayBy Michelle Kessler and Byron Acohido

Data Miners Dig a Little Deeper
Adotas

Terra.com Begins Behavioral Targeting with AudienceScience
DMNewsBy Giselle Abramovich

Search Advertisers Get Second Chance
AdWeekBy Brian Morrissey

AudienceScience Targets Searchers Across Web
ClickZBy Anna Papadopoulos

Behavioral Targeting in the International Realm, Part 2
iMedia ConnectionBy Fiona Torrance

Interactive Marketing Channels to Watch
New York TimesBy Alex Mindlin

The Case of the Disappearing Cookies
iMedia ConnectionBy Marla Schimke

Behavioral Targeting Best Practices
MediaPost PublicationsBy Omar Tawakol

All Behaviors are not Created Equal: The Need for More Transparency in Behavioral Media Buys
Adotas

WhitePages.com Targets AudienceScience
AdAge.comBy Jean Halliday and Kris Oser

Automakers Buy up 80% of Ad Space on Car Sites for 2006
Forbes.comBy Rachel Rosmarin

Be on Your Best Behavior
SeattlePI.comBy John Cook

AudienceScience Pulls in $24 Million from Investors
iMedia ConnectionBy Peter Bordes

Content, Targeting & Advertising
ClickZBy Hollis Thomases

Is Online Advertising a Disruptive Technology?
AdWeekBy Brian Morrissey

Locked Out Of Prime Sites, Clients Try New Avenues
iMedia ConnectionBy Dawn Anfuso

Automotive Industry Drives Behavioral
ClickZBy Anna Papadopoulos

Behavioral Targeting to Fuel Automotive Campaigns
MediaBuyerPlanner

Automakers Ask for Increased Ad Inventory, Get ItAutomakers Ask for Increased Ad Inventory, Get It
ClickZBy Zachary Rodgers

Detroit Wants More Ad Inventory, Gets It
ClickZBy David Rittenhouse

Identifying Your Target Audience
ClickZBy David Cohen

Mid-Year Review
iMedia ConnectionBy Samantha Satz

Red Lobster's Behavioral Campaign
iMedia ConnectionBy Emma Brownell

"Audience Quality Certification" Succeeds
iMedia ConnectionBy Bill Gossman

The Fittest Will Survive—Bill’s Monthly Column
Online Media DailyBy Shankar Gupta

Tribal CEO Urges Restraint with Behavioral Targeting
Destination CRMBy Alexandra DeFelice

Marketers Must Temper Their Behavior
Media WeekBy Brian Morrissey

TV Stations Form Web Ad Net
Brand RepublicBy Emma Rigby

ANM Uses Behavioral Targeting to Improve Ad Relevance
RevolutionBy Emma Rigby

ANM Uses Behavioral Targeting to Improve Ad Relevance
Wired NewsJoanna Glasner

Ads That Know What You Want
Media Life

Dow Jones Expands Interest-Based Targeting
BtoB OnlineBy Kate Maddox

Dow Jones Launches Behavioral Targeting across Sites
Media WeekBy Mike Shields

Dow Jones Expands Behavioral Targeting
iMedia ConnectionBy Kevin M. Ryan

SearchTHIS: Search is Over, Content is King
iMedia ConnectionBy Dawn Anfuso

Branding by Behavioral Targeting
ClickZBy Kevin Newcomb

AudienceScience Launches Network
iMedia ConnectionBy Emma Brownell

AudienceScience's Online Audiences
MediaPostby Shankar Gupta

AudienceScience Launches Behavioral Targeting Network
AdWeekBy Brian Morrissey

AudienceScience Starts Behavioral Network
ClickZBy Kevin Newcomb

AudienceScience Launches Practice to Court Agencies
The Economist

Crowned at Last
MediaPostBy Joe Mandese

Can Apollo Take Flight? Advertisers Ask to See the Pilot
MediaPost PublicationsBy Omar Tawakol

The Tail Wagging the Net
ClickZBy Andy Chen

Challenging Behavior: Predictive Vs. Reactive
ClickZBy Andy Chen

Behavioral 2005: Standardization and Best Practice Questions
iMedia ConnectionBy Dawn Anfuso

Behind Behavioral Marketing (3 of 3)
iMedia ConnectionBy Carmen M. Altamarino

IBS, AudienceScience Team Up
iMedia ConnectionBy Dawn Anfuso

Behind Behavioral Marketing (2 of 3)
ClickZBy Kevin Newcomb

IBS Taps AudienceScience for Targeting
iMedia ConnectionBy Dawn Anfuso

Behind Behavioral Marketing (1 of 3)
ClickZBy Andy Chen

Creative: Behavioral Targeting's Essential Ingredient
iMedia ConnectionBy Gregory Rogers

The Marketer's Rifle
ClickZBy Zachary Rodgers

Questions for Starcom's Rishad Tobaccowala
ClickZBy Zachary Rodgers

AudienceScience Board Adds Agency Heft
iMedia ConnectionBy Justin Anderson

Making Behavioral Targeting Behave
ClickZBy Pete Lerma

2004: What a Year!
MediaPost PublicationsBy Omar Tawakol

Relationship Advertising
ClickZBy Zachary Rodgers

Questions for Behavioral Targeting Players
EContentBy Steve Smith

Audience Management Catches up with the Promise
iMedia ConnectionBy Roger Park

AudienceScience Partners with Nielsen//NetRatings
ClickZBy Kevin Newcomb

AudienceScience to Certify Audience Quality
AdWeekBy Ann M. Mack

AudienceScience to Judge Behavioral-Segment Quality
iMedia ConnectionBy Roger Park

WPIN Selects AudienceScience
MediaPost PublicationsBy Omar Tawakol

Your Audience is Smarter than You Think
MediaPostBy Omar Tawakol

Your Audience is Smarter than You Think
ClickZBy Zachary Rodgers

Execs & Accounts for September 20, 2004
iMedia ConnectionBy Roger Park

Wanted: Relevant Ads and Privacy
globeandmail.comBy Tessa Wegert

Targeted Ads Are New Kid on Net Block
ClickZBy Kevin Newcomb

Relevant Banners Reduce User Ire
TMCnet.com

Online Advertising and Privacy Survey Shows Consumers Hold Strong Preference for Targeted Advertising
ClickZBy Chang Yu

Is Behavioral Marketing a One-Hit Wonder?
ClickZBy Andy Chen

The Three Dimensions of Behavioral Targeting
ClickZBy Robyn Greenspan

Report: Behavioral Marketing Usage up 60%
ClickZBy Kevin Newcomb

Behavioral Targeting Meets Inventory Management
ClickZBy Chang Yu

Behavioral Marketing’s Coming of Age
CIO InsightBy Laura Rich

The Right Pair of Eyes
MediaPost PublicationsBy Omar Tawakol

Lions and Antelopes in the Advertising Ecosystem
iMedia ConnectionBy Jim Meskauskas

Should Targeting Cost More?
iMedia Connection

Edmunds Drives to AudienceScience
MediaPostBy Omar Tawakol

How Do You Know You're Targeting the Right Audience?
The Economist

The Future of Advertising—The Harder Hard Sell
Associated PressBy Anick Jesdanun

New Web Ads Follow Visitors Around
MediaPost PublicationsBy Omar Tawakol

Demystifying Context
iMedia Connection

Kelley Blue Book Enlists AudienceScience
Washington PostBy Leslie Walker

Current Wave in Advertising Relies on Surfers' Past
Seattle 24x7By Larry Sivitz

The Revenue Sunshine of the Spotted Web Mind
iMedia ConnectionBy Russell Shaw

Behavioral Targeting 101 Part 2
iMedia ConnectionBy Eunice Park

AudienceScience Launches Audience Search
Direct Marketing Business

AudienceScience to Open New Manhattan Office
iMedia ConnectionBy Dawn Anfuso

The Science of Targeting
ClickZBy Janis Mara

Behavioral Targeting Heats up
MediaWeek UK

Advertising.com to Add New Service