Revenue Science Expands New York Presence to Provide Comprehensive Behavioral Targeting Services

New Office Responds to Rapidly Growing Demand from Publishers, Advertisers and Agencies

New York (March 30, 2004) — Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that the company has expanded its New York presence by opening a new Manhattan office that will serve as the company's East Coast headquarters for providing comprehensive behavioral targeting services. Effective April 1, the office, located in the Graybar Building at 420 Lexington Avenue, will be the nexus for the company's media development and revenue management services, which are in high demand as more companies move online advertising dollars to behavioral targeting.

"Over the past six months it's become clear to us that behavioral targeting is not only changing the rules of Web advertising, but it stands to transform advertising in general," said Bill Gossman, president and CEO of Revenue Science. "To deliver the compelling benefits of behavioral targeting to the entire Web advertising value chain-publishers, advertisers, and ad agencies-we are increasing our already strong commitment of resources to our New York operation. It will serve as a center of excellence for our full service client approach and will help drive demand through educational outreach to the media and advertising industries."

Led by Senior Vice President of Business Development, Nick Johnson, the Revenue Science New York team already works closely with online publishers, advertisers and agencies to identify and create optimal audience-based advertising campaigns. The company's full range of services includes agency demand generation, publisher ad sales, and ad operations support.

Address:
Revenue Science
420 Lexington Avenue, Suite 2740
New York, NY 10170