New York (September 17, 2004) — Revenue Science, the leader in providing behaviorally-targeted audiences for Web advertising, will be hosting a workshop titled "Real World Results with Behavioral Targeting" at Interactive Advertising World. Held in the Millennium Broadway Hotel in New York, the seminar runs from 10:45 to 11:30 on both Monday, September 20 and Tuesday, September 21, and is free to both conference attendees and exhibit hall guests. Register at www.iadworld.net.
The workshop provides an overview on Behavioral Targeting and why it is quickly becoming a crucial part of every marketer's online advertising strategy. Attendees will learn best practices for maximizing online dollars with behavioral targeting while reaching more of the right audience with every campaign. In addition, industry experts including Riley McDonough, VP of Advertising Sales, ESPN.com; Walker Jacobs, VP of Media Sales, Reuters; Shauna Monkman, VP of Global Online Advertising, FT.com; Cameron Yuill, VP of Partner Marketing, Cendant Travel Distribution Services; and Michael Zimbalist, Executive Director, Online Publishers Association will discuss real-world results they are generating for advertisers.