NEW YORK (September 23, 2005) — Senior executives from Revenue Science, Inc., the global standard in behavioral targeting, will be appearing at a number of high-profile industry events in both New York and London during the week of September 26, 2005.
Revenue Science's presence at Advertising Week in New York City begins with CEO and President Bill Gossmanjoining a panel at Media Magazine's Forecast 2006 on Monday, September 26 at the New York Marriott Marquis. The 11:45am ET panel features a number of advertising and new media executives debating the shift from mass marketing and targeting to the re-aggregation of personalized targets.
Omar Tawakol, Senior Vice President of Marketing, will be a featured panelist on "The Behavioral Insider - Planning Your approach to Ad Networks, Desktop and Adware Programs" at the OMMA Conference and Expo East on Tuesday September 27 at 11:30am ET. Among the issues Omar will discuss are the differences between behavioral targeting approaches including data sourcing, size and scale, ad delivery, available inventory and more.
On Wednesday, September 28 at the OMMA Conference, Kevin McGurn, Director of Revenue Management, will moderate a panel discussion titled "Behavioral Targeting and the Automotive Industry - A Perfect Match," on how behavioral targeting is gaining popularity in the auto sector where publishers are facing inventory sell out while their clients are clamoring to move more and more money into online spending and out of traditional media. Attendees will learn how the automotive industry has capitalized on behavioral targeting to create new revenue streams, build effective online advertising campaigns and how you can apply their success to your online advertising business.
The panel will feature some of the biggest names in online advertising including Mitch Lowe, CEO of Jumpstart; Michael Winter, Media Director for Beyond Interactive; and Anna Papadopoulos, Interactive Media Director for Euro RSCG 4D.
Meanwhile across the Atlantic, Nick Johnson, Senior Vice President of Business Development and General Manager of Account Strategy, will discuss behavioral targeting at Ad:Tech London on Thursday, September 29 in Olympia, London. The session will address how behavioral targeting dramatically improves ROI as well as how publishers effectively analyze and segment desired audiences for marketers.