Inclusion of Epinions Will Add Diverse, Rich Behavior to Create Highly—Targeted Audiences
NEW YORK (February 2, 2006) — Revenue Science, the global standard in behavioral targeting, announced today that it has been selected by Shopping.com, the pioneer in online comparison shopping, to help deliver more relevant advertising through behavioral targeting to audiences on Shopping.com as well as its premier consumer reviews site Epinions.
"Incorporating behavioral targeting will help us deliver greater value to our advertisers and we believe Revenue Science is the right partner to make this happen," said Scott Engler, director of global advertising sales, Shopping.com.
Shopping.com, owned by eBay, is the largest comparison shopping site on the Web today with more than 25 million unique monthly visitors, 300 million monthly pageviews and nearly 1 billion monthly ad impressions. It is the first company in this category to work with Revenue Science.
"With the proliferation of e-commerce, access to product and pricing information has become increasingly important to consumers, and Shopping.com has been at the forefront of this trend," said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. "The wealth of behavior that Shopping.com can draw on to enable behaviorally targeted campaigns from its two sites will be incredibly attractive to advertisers who want to reach consumers throughout the sales cycle."
Shopping.com, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet. With millions of products, thousands of merchants and millions of reviews from the Epinions community, Shopping.com empowers consumers to make informed choices and, as a result drives conversion to sale and value for merchants.