Interactive Investor Selects Revenue Science for Behavioral Targeting
NEW YORK (May 23, 2007) — Revenue Science, Inc. announced today that it has been selected by Interactive Investor www.iii.co.uk, the UK's leading investment and personal finance website, to provide its best-in-class behavioral targeting services beginning in June of 2007. Interactive Investor, as part of its strategy to deliver the most advanced advertising capabilities available, is the first UK specialty finance site to work with market leader Revenue Science. Advertisers will now be able to target campaigns based not just on the context within which the advertising appears but also based on the way customers use the Interactive Investor website, enabling them to target users with a specific market interest, wherever they are on the site.
“When we decided that we wanted to offer enhanced behavioral targeting, we felt it had to be the best-hence, Revenue Science,” said Interactive Investor CEO Tomas Carruthers. “With Revenue Science’s impeccable track record of delivering the most sophisticated behavioral targeting technology in Europe, this partnership represents a tremendous enhancement to the service we offer to advertisers.”
Revenue Science, offering the most widely adopted, powerful, and flexible targeting platform for digital media, has a strong history with financial media. The company will leverage this experience and knowledge to deliver high-value audiences to Interactive Investor’s advertisers, which include major automotive firms, airlines and hotel groups as well as financial services providers.
“As we continue to expand our European operations, we were looking for a key partner like Interactive Investor, who is one of the longest established independent websites in the world with a large, loyal and active up-market customer base,” said Jeff Hirsch, Revenue Science’s chief revenue officer. “With their forward-thinking views on how behavioral targeting can be implemented, they are the ideal partner for us to work with as we look to expand our presence in the UK finance market.”
About Interactive Investor
Interactive Investor is the UK's leading personal finance and investment website (www.iii.co.uk). From share dealing to savings, and from ISAs to mortgages, Interactive Investor provides independent tools and information to enable consumers to address all their investment and personal finance needs. Interactive Investor has 1.6 million registered account holders and 500,000 regular monthly users. Interactive Investor is currently celebrating its 10th anniversary. Interactive Investor Trading Limited, trading as "Interactive Investor", is authorised and regulated by the Financial Services Authority.