The New York Times Company Selects Revenue Science for Behavioral Targeting

NEW YORK (August 21, 2007) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced that The New York Times Company (NYSE: NYT) has selected the company to provide its best-in-class behavioral targeting capabilities for NYTimes.com, About.com and IHT.com.

The addition of The New York Times Company increases Revenue Science’s roster of leading media brands, which includes the Wall Street Journal Online, FT.com, Nikkei Net and Reuters. Revenue Science’s ability to reach high-value audiences makes it the industry’s premier targeting provider.

“We’re pleased to be working with The New York Times Company to provide the best avenue for successful campaigns for its advertisers,” said Jeff Hirsch, chief revenue officer for Revenue Science. “We look forward to developing unique, profitable programs that will deliver value and relevancy for the Times Company and its advertisers.”

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.