NEW YORK (December 4, 2007) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced that the U.S. Patent and Trademark Office has issued a patent for the company’s unique audience exchange technology that represents a significant advancement in the way that marketers and publishers buy and sell behaviorally-targeted audiences. This represents the eleventh patent issued to the company.
“The patent enables advertisers and publishers to auction behaviors across our targeting marketplace.” explained Bill Gossman, President and CEO of Revenue Science. “Our patented technology distinguishes value with the class of an audience rather than the mass of traffic. This is an exciting new way to combine innovative technology with our data transparency essential for advertisers to truly embrace behavioral targeting.”
This represents the fifth behavioral targeting-related patent issued to the company since 2003.
“We are pleased to be awarded this patent in recognition of our continued innovation as we see the transformation from contextual to audience based advertising,” said Basem Nayfeh, Chief Technology Officer at Revenue Science.