Revenue Science Launches 22 Million-Strong Entertainment Behavioral Segment

NEW YORK (December 13, 2007) — Revenue Science, Inc., offering the most widely-adopted, powerful, and flexible targeting platform for digital media, today announced the launch of their Behavioral Segment for Entertainment that will enable advertisers to reach over 22 million unique users. As interest in advertising tailored to people's individual preferences continues to drive online marketing, Revenue Science is leading the way by providing a variety of targeted audiences at scale. As a result, marketers can reach the right customer, with the right message, at the right time.

According to a recent Revenue Science study conducted by JupiterResearch, the entertainment segment is comprised of particularly receptive consumers: 63 percent are likely to notice behavioral advertising while engaged in other online activities with nearly 72 percent preferring it to contextual ads. And with nearly two-thirds of this audience shopping online at least once a month, there is ample opportunity to benefit from targeted ad campaigns.

"There's never been a more competitive environment for major entertainment brands to connect with consumers," said Marla Schimke, VP of Marketing at Revenue Science. "This audience segment can be a powerful tool in helping marketers capture some of the $2 trillion projected to be spent on entertainment globally by 2011."

Additional statistics from the Revenue Science/JupiterResearch study:

• 76 percent of entertainment purchasers took action as a result of viewing online ads.
• Many entertainment purchasers make purchase decisions quickly, with 60 percent of purchase processes lasting 3 days or less.

Entertainment is just one of Revenue Science's Behavioral Segments. Others currently include: travel, technology, auto, health, lifestyle and finance.