New York–February 20, 2009–Revenue Science today announces the renaming of the company to AudienceScience, effective immediately. Over the years, Revenue Science has continuously evolved to drive the market for targeted online advertising. At the IAB Annual Meeting in Orlando, Florida, on Monday, AudienceScience president and CEO Jeff Hirsch will formally announce the new name for the company. AudienceScience will build upon its leadership position in the market, setting the terms by which brand advertisers reach defined audiences online and at scale.
“Our core value proposition as a company is that, simply, we help marketers and publishers find audiences. The name AudienceScience instantly conveys the essence of our mission and the evolution of our business model in recent years,” said Hirsch. “Today, we are a technology-centric media company focused on the science of online marketing. By aligning our corporate name with the importance of finding audiences online, we will increase the visibility of the company with Web site publishers, marketers and advertising agencies.”
As the domain of behavioral targeting (BT) has evolved, the need for publishers and marketers to efficiently reach the right audience has grown. AudienceScience creates a virtual marketplace, the equivalent of a search engine for people advertisers want to reach. The marketplace makes intelligent understanding of audiences possible by targeting ads based on consumer interest- and intent-based behavior and preference.
According to Marla Schimke, vice president of marketing for AudienceScience, “Our new name and positioning is laser focused on the specific market need to find audiences that advertisers and publishers depend upon to drive revenue. The key to success in today’s online marketing landscape lies in finding the right audience in an increasingly complex and fragmented online world – a practice that has truly become a science.”