NEW YORK–November 16, 2011–Digital marketing technology company, AudienceScience®, today announced its recent partnerships with respected companies from around the world, answering the demand from clients for a unified audience delivery solution.
In the UK, Media Contacts, the digital communications arm of global media agency Havas, will use the AudienceScience Gateway to further enhance its audience buying strategy. The company reached its decision after a comprehensive review of all Data Management Platforms (DMP) available. The AudienceScience Gateway has been enlisted to build more precise audience segments and add to the agency’s audience buying capabilities across its existing solutions.
“We think AudienceScience offers the most robust and flexible audience platform around today. Buying into the service that AudienceScience provides is the latest stage of our strategy to drive informed audience buying, building on the foundations already established through our proprietary platforms, Artemis™ and Adnetik,” said Paul Frampton, managing director at MPG Media Contacts.
Unidad Editorial, Spain’s leading media company has chosen AudienceScience as their data management partner to help them offer targeting solutions across their online sites. Adopting the data management technology allows them to offer their advertisers precise audience targeting. With over 20 million daily readers – online and offline – Unidad Editorial’s wide range of leading titles include El Mundo, Spain’s most widely read newspaper (printed and online versions), as well as Spain’s most widely read online and offline sports publication, Marca.
“There is increasing demand from advertisers in Spain for greater campaign targeting and, as the leader, we want to offer them the best options available” says Ana Pascual, business director for digital development at Unidad Editorial. “The AudienceScience Gateway offers us a very flexible platform, so we can deliver greater precision for our advertisers while increasing the value of our advertising to maximize yield.”
Although the concept of audience targeting is still new in Italy, Tiscali, one of that country’s leading telecommunications businesses, has recognized the emerging demand for these solutions, especially among agencies. Partnering with AudienceScience allows it to introduce and offer its clients greater innovation around online advertising that addresses the growing needs of the market. Tiscali will be using the AudienceScience Gateway to introduce greater sophistication, allowing its advertisers to develop much more precise, data-driven audience strategies and deliver more effective, relevant advertising.
And, the Scout24 Group, a wholly-owned subsidiary of Deutsche Telekom Group, will use the AudienceScience Gateway to identify specific audience segments and target them with relevant products and advertising. This will be achieved by merging Scout24’s extensive non-personally identifiable user information from its various portals, including AutoScout24, TravelScout24 and FinanceScout24, onto a single platform – the AudienceScience Gateway – and creating and delivering appropriate consumer segments for branding and performance campaigns.