NEW YORK–October 10, 2011– AudienceScience®, a global online advertising solution company, today announced that it has been named in DoubleVerify’s 1H 2011 Trust Index as one of the top ten most compliant online advertising companies for the third time in a row. AudienceScience was also highlighted in their findings in March 2011 and September 2010, and is one of only three companies that have been included on the Trust Index since its inception. The continual ranking further proves AudienceScience’s commitment to the highest standard of quality publishers available in its industry leading audience delivery solution, as the company continues to expand domestically and internationally.
By being ensconced in the DoubleVerify Trust Indexes, AudienceScience continues to be highlighted as a brand safe compliant company which is an increasingly important consideration for marketers when placing their media buys. This most recent Trust Index examined the industry's overall progress against non-compliance, analyzing how non-compliance on specific campaigns changed over time. DoubleVerify saw that advertisers who monitored, remediated and blocked non-compliant impressions witnessed a 53 percent decrease in inappropriate content.
“Our clients must be confident that the best technologies and data available are being employed to their benefit and that there is an absolute dedication to brand protection and compliance,” said Jeff Pullen, CEO, AudienceScience. “As we continue to evolve our solutions in response to the changing needs of marketers, every point of differentiation, such as this distinguishing honor of being included in DoubleVerify’s Trust Index, moves us forward.”