Your success is important to us, which is why AudienceScience provides optimization and reporting to help enhance campaign performance.
We offer a variety of AudienceScience® Intelligence options for your campaign, including:
AudienceDNA for Brands
Validate a campaign audience and determine the audience composition. This report leverages various third-party and proprietary data to profile an advertiser's audience and provide targeting insight based on a variety of data attributes including demographics, browsing behavior, shopping habits, and others. By profiling re-targeting campaigns, the Advertiser's site audience can also be measured.
AudienceDNA Discovery Campaign Report
AudienceScience's Discovery™ solution is a great way to identify new targeting prospects and optimize your overall campaign performance through better understanding of how AudienceScience audiences interact with your campaign. Our Discovery Campaign Report provides insight into which segments are likely to perform best for your campaign giving you guidance for ongoing targeting and optimization.
Third Party Reporting
AudienceScience has partnered with several top vendors to provide a complete suite of third-party validation options. These include brand studies, campaign profiling and validation, online/offline lift reporting, and more. We will partner with you to determine the best mix of analytics to measure your campaign goals whether they are direct-response or brand-oriented. Potential metrics could include demographic profiling, aided/unaided awareness, message association, brand favorability, intent, targeting effectiveness, online/offline lift and more.
Using the insights from AudienceScience Intelligence reports, you can better optimize your campaigns, as well as gain insight for future media planning. Check with your account executive to see what reporting options are available and right for your campaign.
To learn more about working with AudienceScience, contact us for more details.