Introducing AudienceScience private exchange - the new Media Transaction Platform (MTP)
Consolidating the Online Advertising Ecosystem
Media Transaction Platform
Discover, build, and grow win-win relationships in a direct one-on-one environment with unprecedented control and transparency of partner, placement and price, all powered by AudienceScience’s industry leading audience targeting and data management platform, The AudienceScience® Gateway.
Manage Display Advertising in One Central Location
The myriad of options and intermediaries consuming the digital advertising media buying process can be overwhelming. AudienceScience private exchange is revolutionizing the online advertising ecosystem with a simple, clear, and streamlined process enabling end-to-end consolidation of online media transactions.
This new technology platform provides a comprehensive, yet easy to use and intuitive system combining media buying, campaign management and performance reporting. AudienceScience private exchange simplifies the media buying process by providing a single point of contact enabling a direct connection between advertisers and publishers. Instead of dealing with multiple partners and trying to navigate media buying complexities, you can focus on what really matters – performance. Everything you need to successfully execute the media sales process is seamlessly integrated in one place. AudienceScience private exchange provides an inventory platform with sophisticated targeting and placement optimization, an automated workflow that streamlines the RFP to campaign go live process, and performance monitoring to ensure campaign success.
Gain 3P Transparency™: Partner, Placement and Price
No more guessing games. Now you can allocate spend through inventory forecasting based on your audience, frequency caps, and ad units across all inventory sources. AudienceScience private exchange’s automated deal negotiation produces a digital handshake and legal contract that empowers both publishers and advertisers to succeed in a virtuous cycle. In addition, you gain brand to brand association, by identifying partners of interest to you. With AudienceScience private exchange you have visibility into who you are working with and most importantly, at what price.
Reduce Risk, Pick Your Partner and Gain Control
The power is now in your hands. Choose only inventory that’s relevant to your audience. AudienceScience private exchange delivers the necessary tools to find the right partner and the right match of campaign goals to inventory, enabling the highest level of control of performance combined with the highest level of control of partner visibility.
Unlike other service provider models that force you to specify what you are willing to pay, without revealing what you actually will pay, AudienceScience private exchange gives you control over the terms of the deal. Never again will you have to worry about your competitor out bidding you! You pick the inventory, set the price and manage the campaigns. In addition, you’ll achieve maximum ROI on your campaigns as our global frequency capping delivers the optimal number of impressions across AudienceScience private exchange campaigns.
Integrated with AudienceScience private exchange is our proprietary Adprobe™ technology. The Adprobe can look from the Publisher's page into AudienceScience private exchange to check to see if there is a matching campaign prior to making an ad call without the use of redirects and therefore without a second call to the publisher ad server. This solves the scale problem around access to highly targeted behavior or audience campaigns and solves for double counting in reports and forecasts.
With our extensive reporting suite you can measure key performance metrics for site, campaigns, ad units, audience segments, socio-demographic, and more!
Work with the Audience Targeting Experts
AudienceScience private exchange is powered by our superior audience targeting and data management platform, The AudienceScience Gateway. Since 1999, publishers and advertisers have been leveraging our robust data, audience targeting capabilities and advanced technology to gain consumer insight and intelligence, and reach their key audiences. Strengthening AudienceScience’s global presence are the 2010 acquisitions of Europe-based targeting leader wunderloop and Hispanic audience targeting innovator Consorte Media.
Quality Data Guarantee
As industry leaders, we remain on the forefront of privacy and proper data management processes. You can trust your data and your brand with us. In fact, AudienceScience guarantees that our data meets exceptionally high quality standards and that the data is secure by ensuring that there is adherence to the most stringent data practices and principles available.