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Creative Guidelines

This document provides guidelines about working with creative units and aims to answer some of the questions you may have. Please note that all creative is subject to AudienceScience approval.

Sizes

 
Creative Name Width (px) Height (px) GIF/JPG
Max File Size		 Flash
Max File Size		 HTML Code
Max Size
Banner 468 60 20k 40k 2k
Skyscraper 120 600 20k 40k 2k
Wide Sky 160 600 20k 40k 2k
Leaderboard 728 90 20k 40k 2k
Med. Rectangle 300 250 20k 40k 2k
Pop-unders 720 300 30k 30k 2k
700 300 30k 30k 2k
600 400 30k 30k 2k
x x 30k 30k 2k
• Additional Sizes May be Available by Request.
 

General Creative Requirements

  • Sponsor of advertising placement must be clearly displayed.
  • Landing page must match offer made in advertisement with full terms and conditions accessible. Landing page may not spawn exit pops or advertisements.
  • Maximum of 3 loops (6 seconds per loop max - animation must stop after 15 seconds).
  • Black border required for all placements.
  • If the word "free" is used, disclosure language must appear within the creative.
  • Audio: No audio allowed unless initiated by user.
  • Video: Auto-play upon load (with user-initiated sound). No audio looping.

Flash Requirements

  • Must have backup image.
  • Creative must be “functional.” If graphic contains radio buttons, drop-downs, etc., they must function as such.
  • See Flash Specifications section for more details.

HTML Requirements

  • The total number of supporting files cannot exceed 8 components per creative unit.
  • Creative may not contain more than 2 images.
  • Navigation to the landing page must be via hyperlinks. Hyperlink destinations must be http:// or https:// URLs.

Third-Party Creative

  • Third-party creative must fit within the proper guidelines specified above.
  • All third-party creative must be able to accept a dynamically generated click tracking URL.
  • AudienceScience requires that all third-party and HTML tags be able to handle a click-tracking URL. If your third-party ad server is not DART or Atlas, please include instructions on how to utilize this click-tracking functionality along with this creative.
  • Individual third-party tag must be generated for each unique creative.
  • AudienceScience accepts the following third-party ad tags: 24*7 Real Media, Accipiter, AdRevolver, Atlas DMT, Doubleclick (DART), Eyeblaster, Interpolis, MediaPlex, PointRoll, Tangozebra, Viewpoint, Zedo.

Click Tracking Details

  • AudienceScience requires that the entire creative be clickable to increase click-through ratio and performance.
  • All creative must spawn a new window.
  • All Flash creative must contain a clickTag variable.
  • The AudienceScience ad server needs to track both the click and acquisition events.

Flash Specifications

  • Click-through functions must use the “getURL” command:
    On(release) {
    getURL (clickTag, “_blank”);
    }
  • When sending Flash banners to AudienceScience, please provide the following for each banner in a
    unique zip file per banner:
    - .swf file
    - Default .gif or .jpg file
    - Click-through URL
  • Please make sure that your ActionScripts support https:// destination URLs.

Expandable Units

  • Please contact your Account Manager for details.

Creative Alterations

  • When a creative unit does not function correctly in our ad server, AudienceScience will identify the problems needing to be corrected and contact the client with feasible solutions. When available, AudienceScience will offer to alter the creative on behalf of the client. AudienceScience will only run client-approved creative.

Creative Best Practices

In addition to following the creative guidelines above, here are some helpful suggestions to help ensure the success of your campaign creative:

  • Offer a clear call-to-action that will entice the consumer to sign up. We see better results with defined offers, even for brand messaging.
  • Keep your creative fresh. We recommend switching creative out every couple of months to keep your offer and message fresh and relevant for users.
  • Keep the flow simple and straight forward for all of your creative and eliminate unnecessary steps.
  • Provide creative tailored for each audience you are targeting or each audience segment for your behavioral campaigns. In addition, for your re-targeting campaigns, make sure to follow-up with another relevant message to entice the consumer to convert.
  • Provide a clear and relevant landing page to go along with your creative. It is important to not only have concise creative but to also have a landing page that is matches the ad creative. For example, the same color scheme or repeating the offer mentioned in the creative.

To learn more about working with AudienceScience, contact us for more details.