London, 5 August 2011 — Unidad Editorial, Spain’s leading media company has chosen AudienceScience, a global online advertising technology company, as a data management platform partner to help them offer targeting solutions across their online sites. Following a pitch involving local and European targeting businesses, the company has adopted the data management technology component of AudienceScience’s Audience Delivery System to enable them to offer their advertisers precise audience targeting.
With over 20 million daily readers – online and offline - Unidad Editorial’s wide range of leading titles include El Mundo, Spain’s most widely read newspaper (printed and online versions), as well as Spain’s most widely read online and offline sports publication, Marca. Unidad Editorial is using the technology to provide their advertisers with more targeted, relevant and valuable advertising opportunities.
“There is increasing demand from advertisers in Spain for greater campaign targeting and, as the leader, we want to offer them the best options available” says Ana Pascual, Business Director for Digital Development at Unidad Editorial. “AudienceScience Gateway offers us a very flexible platform, so we can deliver greater precision for our advertisers while increasing the value of our advertising to maximise yield”.
Unidad Editorial is also taking advantage of the global nature of AudienceScience by working with the AudienceScience Hispanic Audience Targeting Network. This will allow them to drive additional revenues by attracting new advertisers from across the US Hispanic network and also in Latin America.
Stuart Colman, Managing Director Europe, at AudienceScience, added “Our teams in both our Hamburg and San Francisco offices have been working closely with Unidad Editorial. By providing them with the necessary training and support, we helped ensure they could use the full range of advantages the platform offers to their business.”