London–September 29, 2011–AudienceScience®, — AudienceScience, a global online advertising technology company, today announced that Tiscali, one of Italy’s leading telecommunications businesses, and Scout24, which owns a number of leading European marketplace sites, have partnered with AudienceScience to more effectively manage their data and deliver advanced audience targeting solutions.
Tiscali will be using the AudienceScience Gateway® as its data management platform to introduce greater targeting sophistication, allowing its advertisers to develop much more precise, data-driven audience strategies and deliver more effective, relevant advertising.
Although the concept of audience targeting is still new in Italy, Tiscali has recognised the emerging demand for these new solutions, especially among agencies. Partnering with AudienceScience allows it to introduce and offer its clients greater innovation around online advertising that addresses the growing needs of the market.
“Audience targeting offers us great potential to drive business growth by tapping in to new opportunities and encouraging more marketing budgets to be invested in digital activity. AudienceScience offers us the most flexible solution available, helping us build and deliver the precise audiences our advertisers demand in order to achieve their campaign objectives,” commented Alessandro Corsini, Marketing Manager at Tiscali ADV.
The Scout24 Group, a wholly-owned subsidiary of Deutsche Telekom Group, will use the AudienceScience Gateway to identify specific audience segments and target them with relevant products and advertising. This will be achieved by merging Scout24’s extensive user information from its various portals including AutoScout24, TravelScout24 and FinanceScout24, onto a single platform – the AudienceScience Gateway – and creating and delivering appropriate consumer segments for branding and performance campaigns.
“We chose AudienceScience to enable us to introduce new audience targeting options for Scout24,” says Nils-Ole Connor, Head of Online Marketing, Scout24. “The AudienceScience Gateway allows us to process information in real-time across all our sites so we can identify target groups, create precise segments and serve appropriate messages and offers to them. Our goal is to increase the efficiency of audience targeted campaigns and further optimise our display buying across the real-time bidding interfaces.”
Stuart Colman, Managing Director Europe, AudienceScience comments, “We are delighted to be selected as the preferred audience targeting technology provider for two leading European businesses, both of which have recognised the crucial role data driven audience targeting plays in today’s online advertising world. We are excited they have selected us as their partner and look forward to working with them to drive the development of audience targeting across their businesses.”