We are constantly looking for ways to effectively use the dollars budgeted to our clients. Benefitting from solid audience targeting capabilities, like those provided by AudienceScience, enables us to reach our target Hispanic audience with scale like never before,” said Genny Drennen, director of digital media at Fraser Communications responsible for managing the marketing efforts for First 5 California.
Director of Digital Media, Fraser Communications
AudienceScience approaches our targeting projects, not as simply vendor but as a part of our team. When we partner with AudienceScience we have access to a wealth of information from analytics to brain power. It’s not just about proposals and tracking studies. They actually give us one-on-one time with those “scientists” usually kept in some back room with dim lighting. And that makes a huge difference in how well our behaviorally targeted campaigns perform.
Director / Media, W O N G D O O D Y
We were very excited to launch our first ever Audience Targeting campaign for eFax with AudienceScience. Our results have been positive and the service top-notch. AudienceScience has definitely proven itself to be the leader in audience targeting and we have since launched campaigns for other brands within our organization.
Marketing Manager (eFax.com), j2 Global Communications
“People kept saying ‘I see skechers.com ads everywhere online! You must be making a lot of media buys.’ But we weren’t! We made a media buy through AudienceScience, so if a consumer is interested in footwear or visited our site, they are shown SKECHERS ads on sites across the internet.”
Vice President of Direct Marketing & Ecommerce, SKECHERS USA, Inc.
"AudienceScience has been incredibly innovative, and responded to the growing needs of publishers and marketers everywhere who wish to increase the relevance of their messaging. By scoping its solution across its marketplace, AudienceScience has come to the rescue of publishers like ourselves looking to enhance our offerings."
Vice President of Advertising Sales, Gannett Digital Media Network
"With the larger, quality audience and precise targeting capability that Dow Jones Online now offers, we have increased both the efficiency and effectiveness of our communication with key business decision-makers."
Vice President of Marketing, Oracle
"This is the type of forward-looking step that we have come to expect from The Guardian, and it shows that they truly understand what advertisers want. Behavioral targeting opens up an entirely new world of possibilities for our clients to establish a closer relationship with a more receptive audience and see a positive change in the return on their advertising investment."
Media and Planning Director, Profero
"AudienceScience is a leader in understanding consumer media behaviors and translating the insights into action. Naturally I'm thrilled to align with this organization. They demonstrate the kind of advanced thinking that will make passion-based targeting-an SMG priority-more powerful and measurable, which is a great advantage for our clients. We share a belief that the best way to target consumers is through the media they actually consume-a philosophy that not only holds the key to Internet advertising, but advertising across all forms of digital media."
Chief Innovation Officer, Publicis Groupe Media
"Industry leadership and innovation have always been the hallmarks of Singapore Airlines. Toward this end, we have found the Online Journal's e-advertising capabilities to be cutting-edge in all respects, allowing SIA to speak directly to our target market in a clean, uncluttered environment. AudienceScience has provided SIA with precision targeting logic to maximize the impact of our message and to ensure that it reaches the most appropriate audience, resulting in greatly reduced advertising waste."
Vice President of Marketing – NA, Singapore Airlines
"The combination of Interest-Based Targeting, the power of the combined Dow Jones brands, plus the ability to target a desirable audience makes this a compelling and smart advertising buy. Oracle's advertising campaign will focus on positioning it as a thought leader in business integration and intelligence. The interest-based segments are based on subscribers who are defined as "technology enthusiasts"-those who visit the technology sections and/or read stories about technology across Dow Jones Online."
SVP/Group Client Leader, Starcom Worldwide
(Oracle's media planning and buying agency)
"Behavioral targeting is a tremendous tool that we've only scratched the surface of, but for it to grow, we must be able to measure exactly what audience targeting promises: the quality of the audience reached. The agreement between AudienceScience and Nielsen//NetRatings provides an additional layer of transparency that helps prove the value of the audience, and can be integrated into the planning process."
Managing Partner, MEC Interaction
"AudienceScience provides the platform we need to understand our audience and maximize the value of online campaigns for our advertisers. It is a great compliment to our contextual solutions."
Digital Media Sales, Discovery Communications
"The AudienceScience® Gateway data management platform provides us with a deeper understanding of our audiences and enables us to develop high-value, robust segments to fulfill each advertiser’s unique marketing objectives."
Manager, Interactive Inventory, Scripps Networks Digital
"Traditionally we have been offering keyword targeting that only allowed us to target on the detailed pages which didn’t have much traffic. By using the AudienceScience targeting and data management platform we can now anonymously profile the user and target them throughout the site. Ninety-five per cent of the traffic on TVGuide.co.uk is on our homepage, so having the ability to understand and profile our users enables us to really identify their behavior and create relevant target groups that are attractive to advertisers. By offering more precise audience targeting, we are able to appeal to a much wider range of advertisers as well as deliver more relevant campaigns to our users."
Co-Founder and Director, TVGuide.co.uk
"Incorporating audience targeting will help ensure we deliver greater value to our advertisers by giving them more sophisticated and immediate ways of reaching their key audiences. We believe AudienceScience is the right partner to make this a reality for Gumtree.com based on their product offering, technology and experience in this arena."
Strategic Commercial Business Manager, Gumtree.com
"Over the past few years we have grown to 25 digital properties across varying vertical markets and demographics and are now one of the top networks in the publishing industry. Our team recognizes that the evolution of digital revolves around understanding and utilizing all of the data we collect. Our on-site inventory powered by AudienceScience’s integrated audience platform is helping us better understand our audience and enables us to create targeted, actionable opportunities for our advertisers."
Vice President of Sales and Marketing, Hearst Magazines Digital Media
"Behavioral targeting with AudienceScience will create more value for our run-of-network inventory and ensures we create high-value segments that are not linked to channels. In turn, advertisers can now target their audiences increasingly effectively. AudienceScience is the leader in the space and has considerable experience thanks to their work in the U.S. I am delighted to be able to offer this service to our clients."
Chief Operations Officer, Associated Northcliffe Digital
"AudienceScience is the long-acknowledged leader in behavioral targeting for automotive media, and our new relationship will enable www.CarandDriver.com to expand our online inventory and to more importantly give advertisers multiple ways to reach consumers whom we know have interest in specific products. We chose AudienceScience because they have the most sophisticated targeting capability available. We will have the ability to segment audiences not just by vehicle make and model, but now by specific visitor behavior."
VP Interactive Sales, Car and Driver
"We’re thrilled to partner with AudienceScience because their platform provides advanced re-targeting for marketers and relevant ads tailored to consumers’ interests. AdTarget customers will literally be able to syndicate their site activity data to AudienceScience through a simple drag-and-drop action, and will reap the immediate benefits of targeted display campaigns."
Chief Strategy Officer, Coremetrics
"We're very excited to announce our partnership with AudienceScience to strengthen our digital media presence. Advertisers have always relied on Dennis Publishing to deliver quality audiences through our strong portfolio of digital properties, now they can also ensure marketing budgets are being spent as efficiently as possible with our audience targeting offering through AudienceScience"
Managing Director, Dennis Publishing
"We are very pleased to work with AudienceScience to bring this new category of advertising to Japan. Behavioral targeting represents a growing percentage of all online advertising in the United States and we strongly believe that audience targeting will be a fast-growing trend for Internet advertising in the Japanese market in 2006 as publishers seek to increase sales and to enhance the value of their sites."
President and CEO, Digital Advertising Consortium
"We are excited to have another great solution to offer our advertising clients who are looking to develop an even deeper relationship with our highly coveted male, 18-34 year old consumer. Working with AudienceScience's audience targeting product will further allow us to provide yet another customized targeting solution for our advertisers."
National Advertising Director, Dennis Digital
"Our site regularly sells out ad inventory in its golf and motor-sports categories. We plan to use the (AudienceScience) technology to let advertisers target readers in those sections when they are elsewhere on the site, and to charge more accordingly. This is a way we can create additional inventory in two oversold, inventory-depleted areas."
Head of Business Development, Guardian Unlimited
"The Guardian has always been at the forefront of digital media and partnering with a global technology leader like AudienceScience is an important step in maintaining our leadership position. The ability to place relevant ads based on who a person is and what they have done, not just the page they are on, delivers tremendous value to our advertisers, increasing cost efficiency and reducing waste."
Deputy Ad Director, Guardian Unlimited
"We are delighted to be the first publisher in the Irish market to offer this solution to our advertisers, it is important to us to listen to demands from our key advertisers and provide them with solutions that help them deliver quality campaigns to the right target audience. It is more important then ever to ensure measurable and cost effective results."
Group Online Sales Director, Independent Digital
"This truly takes online targeting to a whole new level and exponentially increases the results generated by our client's interactive advertising campaign. AudienceScience gives Internet Broadcasting the ability to micro-target food enthusiasts with specific attention to local traffic reports."
Vice President of National Ad Sales, Internet Broadcasting
"The growth of online automotive ad dollars has increased requests from marketers for new, cost-effective ways to reach our high-quality automotive audience and AudienceScience gives us a powerful new capability to meet that demand. We met with several potential audience targeting partners and AudienceScience emerged as the clear choice due to the company's superior technology and its smart, experienced people who demonstrated a real understanding of our specific needs."
CEO, Jumpstart Automotive Media
"AudienceScience has been great to work with, from initial pitch to implementation to ongoing management. Our account manager is great. He is always available, prompt, and easy to work with. I would recommend them without issue."
Melissa S. Chapman
Director of Web Services, Kelley Blue Book
"Working with AudienceScience makes us the first in the online automotive category to offer audience targeting which will allow our advertisers to reach their premium markets. We are impressed by AudienceScience's vision for online advertising and the untapped opportunity audience targeting holds for us and our advertising partners."
VP of Advertising & Business Development, Kelley Blue Book
"NIKKEI.net has always strived to be the most valuable online media for both users and advertisers, and today we continue that by launching a audience targeting program to enable advertising that matches our users' interests. Installing this revolutionary new technology will add significant value for NIKKEI.net."
Executive Officer & General Manager, Electronic Media Bureau for NIKKEI.net
"AudienceScience's service and technology gives us the ability to identify and target more of our highest value inventory for advertisers. We are thrilled to be able to use this to create more value for them and others."
Vice President of Media Sales, Reuters
"Incorporating audience targeting will help us deliver greater value to our advertisers and we believe AudienceScience is the right partner to make this happen."
Director of Global Advertising Sales, Shopping.com
"We have worked with AudienceScience for almost two years and have enjoyed tremendous success across a wide range of campaigns," said Gary Cole, Head of Online Sales, Telegraph. "AudienceScience's targeting platform has taken a central role in our media planning, their service model is excellent and we look forward to integrating the numerous audience targeting innovations that AudienceScience brings to the European market."
Print and Online Sales Director, Telegraph.co.uk
"We selected AudienceScience because of its ability to deliver its sophisticated technology and services to our U.S. Hispanic business as well as throughout our extensive network of 19 country sites in Latin America, the Caribbean, and Spain. Behavioral targeting has hit its stride as a solid option for marketers and we are excited to include this within our suite of services."
"The addition of AudienceScience's audience targeting services to our advertising options lets our advertisers reach a specific segment of our audience with their message, enhancing awareness and driving acquisition."
Vice President of Advertising Sales, TheStreet.com
"Throughout 2005, Univision.com had more advertisers than any other Spanish-language Web site and we are always looking for new ways to help these advertisers reach their target audiences. AudienceScience's industry-leading audience targeting technology and service will bring major benefits to our advertisers, by expanding the amount of valuable inventory available and enabling the precision delivery of campaigns to a variety of large, high-quality consumer audiences."
"Behavioral targeting will allow our advertisers to reach their target audience in a highly measurable way based on how our users actually experience the site. This takes full advantage of the fact that the Web is an addressable medium, which is especially relevant for reaching consumers effectively."
CEO and Publisher, Washingtonpost.Newsweek
"Because of WhitePages.com's high reach to active online consumers, we can offer significant behavioral- and geo-targeted inventory that can play an important role in an advertiser's overall campaign strategy-whether branding, direct response, or both."
Senior Vice President, WhitePages.com
"Almost 50 percent of respondents to a 2004 JupiterResearch executive survey said audience targeting was the best use of ad dollars in the future."
Former Senior Analyst, JupiterResearch
To learn more about working with AudienceScience, contact us for more details.