Automotive Leader Edmunds.Com Selects Revenue Science to Provide Full Range of Behavioral Targeting Services

New York (July 12, 2004) — Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that it has been selected by Edmunds.com, the premier online resource for automotive information, to provide behavioral targeting services that will create audience-based ad packages for strategic advertisers to significantly improve audience reach beyond location-based buying.

Revenue Science's behavioral targeting services ranging from on-demand technology to training and sales support will provide Edmunds.com's advertisers with the knowledge and the flexibility to target select segments of Edmunds.com visitors on a per-campaign basis in order to meet various strategic marketing goals in the most efficient manner.

"Edmunds.com declined advertising dollars for many years, relenting only when we determined an effective way to deliver contextually relevant sponsored messages to our site visitors," said Mike Darrow, Executive Vice President of Sales for Edmunds.com. Our work with Revenue Science allows us to further our efforts to make advertisers' messages relevant to our consumers."

"Our behavioral targeting services will enable Edmunds.com to vastly increase the amount of premium inventory it has to offer while also providing advertisers with the exact audience reach that they want, every time," said Bill Gossman, President and CEO of Revenue Science. As a result, Edmunds.com will be able to deliver greater value to their advertisers while increasing ad revenues. Revenue Science's client roster of the Internet's leading content publishers includes the Wall Street Journal Online at WSJ.com, Barrons.com, Marketwatch.com, Reuters.com, Financial Times.com, and ESPN.com.