Chief Innovation Officer of Publicis Groupe Media, Rishad Tobaccowala, Joins Revenue Science Board of Directors

NEW YORK (November 29, 2004) — Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that Rishad Tobaccowala, chief innovation officer of Publicis Groupe Media (encompassing Starcom MediaVest Group and ZenithOptimedia), has joined the company's Board of Directors. Dubbed one of five "Marketing Innovators" by TIME magazine, Tobaccowala is also president of SMG Next, the agency's incubator of future contact practices and innovations, plus the co-founder of SMG IP, an award winning digital communication agency that specializes in Internet contact strategy, execution and measurement.

"Revenue Science is a leader in understanding consumer media behaviors and translating the insights into action," said Tobaccowala. "Naturally I'm thrilled to align with this organization. They demonstrate the kind of advanced thinking that will make passion-based targeting-an SMG priority-more powerful and measurable, which is a great advantage for our clients. We share a belief that the best way to target consumers is through the media they actually consume—a philosophy that not only holds the key to Internet advertising, but advertising across all forms of digital media."

Tobaccowala brings 21 years of marketing and strategy experience across a wide spectrum of clients and companies to the Revenue Science board. From 1996 to 1998, he was the president of Giant Step, Leo Burnett's interactive subsidiary, and prior to that was director of Leo Burnett's Interactive Marketing Group, as well as director of direct marketing.

"Rishad is a successful media professional whose experience and vision will help Revenue Science maintain its industry leadership and continue to enhance the value we deliver to Web advertisers and publishers," said Bill Gossman, president and CEO of Revenue Science. "His insights on everything from how off-line media dollars will migrate online, to digital media convergence will be tremendous assets."

Tobaccowala is an actively involved participant in many industry forums including the Interactive Advertising Bureau and Online Publishers Association. He is on the Interactive Committee of the American Association of Advertising Agencies and has written for (or been featured in) a host of news outlets including Fortune, Fast Company, MSNBC, Slate and Context. He was named to Advertising Age's Interactive Hall of Fame and was selected as Adweek's 2000 Media All-Star for Interactive Media.