BELLEVUE, Wash. (March 12, 2004) — Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that it will provide Reuters (Nasdaq: RTRSY, LSE: RTR), the global information company, with behavioral targeting services to create audience-based ad packages for corporate advertisers on Reuters.com. Reuters.com is a Top 10 financial news and information* consumer Web site that serves the investment information, financial data and general news needs of individual investors, business professionals, and "world-citizen" audiences.
Revenue Science's end-to-end behavioral targeting services will help Reuters.com create a new class of premium ad packages using audience segmentation. Using behavioral targeting techniques, advertisers can target the most relevant and qualified audiences on the Reuters.com Web site. These packages will enable Reuters to combine behavior and workplace targeting in addition to existing contextual and geographic-based targeting packages, placing Reuters.com among the leading financial news and information sites to offer behavior-based targeting.
"Online media introduced a more effective way for advertisers to reach their target audience in a highly measurable way based on actual audience data. Behavior-based targeting adds another dimension to online advertising, one that is more relevant for reaching today's consumer," said Azhar Rafee, General Manager, Reuters.com.
Walker Jacobs, Vice President, Media Sales, Reuters said: "This technology gives us the ability to identify and target more of our highest value inventory for advertisers. On Reuters.com we have found that in many cases inventory demand far exceeds supply for financial services, technology and automotive advertisers in particular. We are thrilled to be able to use this tool to create more value for them and others."
"With the erosion of the audience for traditional media, particularly television, brand advertisers are searching for new, more effective ways of reaching target audiences on the Web," said Bill Gossman, President and CEO of Revenue Science. "We are extremely proud to deliver high-value audience segments to create competitive advantage for Reuters.com and deliver on the promise of the Web as the most powerful advertising medium for the 21st century."
Behavioral-based targeting is a growing trend in Web advertising and Reuters.com joins an impressive list of leading online publishers that have activated behavioral targeting services from Revenue Science including Marketwatch.com and Wall Street Journal.com.
*Nielsen Net Ratings, September 2003