New York (August 31, 2004) — Revenue Science, the leading provider of behavioral targeting for online advertising, and Trafficmac, the leading provider of ad operations software, technology and outsourcing services, announced today that they have entered a partnership to develop advanced tools to manage inventory for behaviorally-targeted campaigns.
The two companies plan to integrate Revenue Science's Audience SearchT service - which enables publishers to find, validate and deliver high-quality audience segments to advertisers using word level search capabilities—with Trafficmac's Queue Management System. The integration will make it even easier for ad sales professionals to incorporate Revenue Science audience segments into sales proposals in Trafficmac. By working together, Revenue Science and Trafficmac will dramatically simplify the process of identifying available inventory for behaviorally targeted campaigns.
"We're looking forward to working with Trafficmac as we develop more tools for our advertiser and publisher partners," said Bill Gossman, President and CEO of Revenue Science. "Working with Trafficmac should enable us to deliver ever-greater value to our clients."
"We're very excited to work with Revenue Science to develop tools designed to make inventory management for behaviorally-targeted campaigns work more efficiently for publisher partners," said Michael Leo, Trafficmac's CEO. "We anticipate this partnership will help Revenue Science generate even more revenue for its publisher customers through enhanced inventory management. In addition, the synergies between our companies will help both businesses grow."
Trafficmac enables interactive publishers to meet the demands of an increasingly dynamic Internet marketplace, and simply improve their bottom lines, by providing expert management of ad operations through their industry-leading technology and truly obsessive service. Trafficmac's flagship subscription-based software—Queue Management System (QMS)—automates the entire ad operations process, from insertion order through trafficking, campaign optimization through CRM, with sales force automation built in. Headquartered in New York City with its International base in London and offices around the world, Trafficmac provides a full range of outsourced ad operations to many of the world's leading media companies including The Wall Street Journal, The Economist, WPP, Beyond Interactive and MSN. For more information, please visit: www.trafficmac.com.