Revenue Science Launches Behavioral Targeting Advisory Board in New York City
Web Advertising Leaders to Provide Ongoing Counsel on Corporate Strategy
New York (April 12, 2004) — Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that it has formed a corporate advisory board comprised of advertising industry leaders who will assist the company with developing strategies for sustaining high levels of customer success, industry leadership and innovation in the behavioral targeting market.
Comprised of advertising and marketing industry veterans from online media, publishing, advertising, and internet technology, the inaugural board members include:
- Bob Allen - Independent Consultant and former President and Chief Operating Officer, Modem Media
- Bob Bejan - CEO, Optimobius, Inc.
- David Cohen - Senior Vice President, Interactive Media Director at Universal McCann Interactive
- Robert Dorf - CRM pioneer, Partner in 1to1 Ventures, former Co-Founder and eight-year CEO of Peppers and Rogers Group
- Marty Levin - Former Executive Vice President Jupiter Media Metrix and former Director, Advertising Business Unit, Microsoft
- Alan Schanzer - Managing Partner, The Digital Edge/Outrider
"It is a real privilege for Revenue Science to have access to the perspectives of this highly knowledgeable group," said Bill Gossman, president and CEO of Revenue Science. "Their experience, industry insights and overall market knowledge will be invaluable as we build on our current success and chart our course for the future."
The board, which held its first meeting March 11th in New York, will meet twice a year and each member will serve a two-year term. The Revenue Science Board of Advisors is chartered; operates under the auspices of Revenue Science, Inc. and is administered by the Office of the Chief Strategy Officer.
"The rest of the board and I are optimistic that behavioral targeting will help agencies and their clients optimize their marketing expenditures and drive better results," said board member Bob Allen. "We look forward to helping the industry achieve this through our work with Revenue Science."