Revenue Science Named to Second-Annual AlwaysOn™ List of Top 100 Private Companies

New York (July 8, 2004) — Revenue Science, the leading provider of behavioral targeting for online advertising, today announced its inclusion in the AlwaysOn (AO) Top 100 Private Companies list. The second annual list was compiled by AlwaysOn, an open source media company focused on technology and business innovation, and KPMG's emerging business practice, KPMG 1Start by surveying more than 1,000 venture investors, investment bankers, top entrepreneurs and executives, who nominated more than 700 companies to determine the AO100 winners. Revenue Science is the only company in the online advertising space named to the list.

AlwaysOn and KPMG 1Start, identified the 2004 AO100 companies based on their demonstrated leadership and innovation in two key areas: market traction measured by revenue or customer growth and new approaches and technologies that are likely to cause significant change to existing markets and well-established players.

"Private company innovation is incredibly strong and continues to flourish," said Tony Perkins, AlwaysOn founder. "Over 50 of last year's AO100 companies returned to this year's list and 50 new companies have been selected that are well positioned to significantly contribute to the second-generation of the Internet."

"We're very pleased that AlwaysOn and KMPG 1Start have recognized the great business success that Revenue Science has experienced over the past year, as well as the advancements that we have brought to online advertising," said Bill Gossman, Revenue Science CEO. "Revenue Science is proving that behavioral targeting is the key to aggregating high-quality, large-reach audiences in the fragmented media landscape—and bringing more off-line ad dollars to the Internet."