Thestreet.Com Using Revenue Science Behavioral Targeting Services to Sell Audience-Based Advertising
Independent Investment Site Joins Strong Business and Financial Media Roster
NEW YORK (December 13, 2004) — Revenue Science, Inc., the leading provider of behavioral targeting for large brand advertisers, announced today that TheStreet.com, a leading source of independent investment commentary, advice, research and news, is now selling behaviorally targeted audience segments using the company's behavioral targeting services.
Using Revenue Science's behavioral targeting service, TheStreet.com has begun offering an entirely new range of high-value inventory to its advertisers. Through Revenue Science's analysis of billions of user behaviors—including registration, search, page views, and frequency and timing of site visits—TheStreet.com can find, evaluate and deliver targeted audience segments for advertisers while protecting Web users' privacy.
"Advertisers are always looking for new, creative and effective ways to connect with TheStreet.com's audience of experienced investors and senior business managers," said Tom O'Regan, Vice President of Advertising Sales for TheStreet.com. "The addition of Revenue Science's behavioral targeting services to our advertising options lets our advertisers reach a specific segment of our audience with their message enhancing awareness and driving acquisition.
Revenue Science president and CEO Bill Gossman remarked on the company's growing reputation as the behavioral targeting provider of choice among elite Web publishers. "TheStreet.com is one of the most reputable voices in business and financial commentary and their choice of Revenue Science is a clear endorsement of the effectiveness of our offering, our high-level of service and our ability to scale to meet the demands of premier organizations," he said.
Gossman also commented that TheStreet.com is the fifth major business financial media site to choose Revenue Science and a sign of the company's strong presence in the sector. "We expect that our work across this category will make it easier for advertisers targeting these audiences to devote more dollars to behavioral targeting campaigns with a high level of confidence and consistency," he said.
Focus on Brand Advertising
Revenue Science has distinguished itself among behavioral targeting services firms through delivering audiences for targeted brand campaigns to Fortune 1000 companies¡Xincluding more than 80% of the top U.S. brand advertisers¡Xenabling them to bring offline ad dollars online through premium Web publishers with national reach.
TheStreet.com joins Revenue Science's impressive client roster that includes Wall Street Journal.com,Marketwatch.com, Reuters.com, Financial Times.com, ESPN.com, Edmunds.com and Kelley Blue Book.
About TheStreet.com, Inc.
TheStreet.com, Inc. (Nasdaq: TSCM), a registered investment advisor, is a leading provider of independent and insightful investment commentary, advice, research and news. Founded in 1996, the Company completed its initial public offering in May 1999. On the Internet, its premium, subscription-based website, "RealMoney.com" is accompanied by the professionally oriented subscription sites, "Street Insight," "RealMoney Pro Advisor," and the free, flagship site, "TheStreet.com." The Company also produces a suite of subscription services for use by professionals and self-directed investors, each designed to help a specific segment of the investing public make better-informed investing and trading decisions.