Behavioral Targeting to Help Marketers Further Connect with Coveted Readership
NEW YORK (December 7, 2005) — Revenue Science, the global standard in behavioral targeting, announced today that it has been selected by Dennis Digital to provide behavioral targeting across its behavior-rich men's lifestyle properties.
"We are excited to have another great solution to offer our advertising clients who are looking to develop an even deeper relationship with our highly coveted Male, 18-34 year old consumer," said Steven Rosenblatt, National Advertising Director, Dennis Digital. "Working with Revenue Science's behavioral targeting product will further allow us to provide yet another customized targeting solution for our advertisers."
By making its readership available through audience segments such as Gamers, Auto Enthusiasts and Gadget Gurus, Dennis Digital will allow its advertisers to simply and accurately target distinct groups within its network of sites, and create new opportunities when premium inventory is in short supply.
"We are pleased to be partnering with a major media company like Dennis that has a visionary, innovative approach to its online properties," said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. "By implementing our behavioral targeting service, we will help Dennis Digital extend its ability to reach its highly-valued and sought-after audience and deliver even greater value to its advertisers."
About Dennis Publishing
Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America—Maxim (2.5 million rate base) and Stuff (1.3 million rate base)—along with general interest music magazine Blender (Advertising Age's Launch of the Year), and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.