Guardian Unlimited to Offer Behavioral Targeting from Revenue Science
UK's Favorite Newspaper Website Connecting Advertisers to People Based on Their Interests
NEW YORK (September 26, 2005) — Revenue Science, Inc., the global standard in behavioral targeting, announced today that Guardian Unlimited, the UK's most popular newspaper website, has selected the company to provide behavioral targeting technology and services that will enable advertisers to efficiently reach interested groups of people from the company's more than 10 million unique monthly users.
The Guardian Unlimited network offers a range of sites covering news, politics, business, arts, film, books, travel, shopping, jobs, money, football and sports; and the site for its sister Sunday paper The Observer; as well as B-to-B professional sites MediaGuardian.co.uk, SocietyGuardian.co.uk and EducationGuardian.co.uk.
"The Guardian has always been at the forefront of digital media and partnering with a global technology leader like Revenue Science is an important step in maintaining our leadership position," said Adam Freeman, deputy ad director, Guardian Newspapers Ltd. "The ability to place relevant ads based on who a person is and what they have done, not just the page they are on, delivers tremendous value to our advertisers, increasing cost efficiency and reducing waste."
Revenue Science's industry-leading technology will enable the Guardian Unlimited to analyze user behaviors, such as the media they consume, then create and optimize audiences in real time based on the objectives of a specific advertiser or campaign. In addition, Guardian Unlimited readers will benefit from a more relevant online experience.
"This is the type of forward-looking step that we have come to expect from The Guardian, and it shows that they truly understand what advertisers want," said Alex Jeffries, media and planning director of Profero. "Behavioral targeting opens up an entirely new world of possibilities for our clients to establish a closer relationship with a more receptive audience and see a positive change in the return on their advertising investment."
"Through behavioral targeting from Revenue Science, Guardian Unlimited will be able to convert its huge volume of data on user behavior into a very valuable asset that is becoming more critical as consumers exert ever-greater control over media," said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. "We are excited to work with an innovative company like The Guardian that wants to implement the latest technologies to drive business results."
About Guardian Unlimited
Guardian Unlimited is the UK's most popular newspaper website. Since its launch in January 1999, the network has become a truly global news source achieving well over 385 million page impressions each month from some 10 million unique users.
Guardian Unlimited's success is a result of continued commitment to editorial excellence, demonstrated in the high quality of our day-to-day news coverage, unique features such as our minute-by-minute sports coverage, and the innovative way that the site has embraced developments such as blogging. In 2005 Guardian Unlimited became the first UK newspaper site to win a Webby when we were named Best Newspaper in the Oscars of the internet. For more information, visit www.guardianunlimited.com.