MINNEAPOLIS (June 1, 2005) — Today, online news pioneer Internet Broadcasting and behavioral targeting leader Revenue Science announced the launch of their first behavioral targeting advertising campaign. The effort, designed to deliver qualified viewers to major national restaurant chain, was created in conjunction with Real Branding, the representing agency.
Using innovative behavioral targeting technology, Revenue Science will specify, locate and target site viewers who best fit the ideal restaurant consumer profile. By targeting consumers adjacent to highly frequented traffic maps and tools, the restaurant chain will reach their most qualified audience of on-the-go consumers just as they are heading home for dinner.
"This truly takes on-line targeting to a whole new level and exponentially increases the results generated by our client's interactive advertising campaign," said Adam Gordon, Vice President of National Ad Sales at Internet Broadcasting. "Revenue Science gives Internet Broadcasting the ability to micro-target food enthusiasts with specific attention to local traffic reports."
"It's great to see a leading consumer brand take advantage of our innovative behavioral targeting technology to reach their audience more effectively at the local level," said Nick Johnson, SVP of business development and general manager of account strategy for Revenue Science "We're looking forward to continued success with Internet Broadcasting and we hope this campaign encourages other agencies and advertisers to make behavioral targeting part of their advertising strategy."
The campaign is set to launch June 1 across 58 Internet Broadcasting Web sites.
About Internet Broadcasting Systems, Inc..
Internet Broadcasting is an online news pioneer, producing over 70 television news and information Web sites for partners including NBC, Hearst-Argyle, Cox, Post-Newsweek, McGraw-Hill, and Scripps Howard. With an audience of over 12 million monthly unique visitors, Internet Broadcasting is one of the top news and information sources on the Web, providing a national audience to advertisers through highly relevant content from the most trusted news sources. For more information, visit www.ibsys.com.
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