The Jumpstart Auto Channel Includes NADAguides.com Vehix.com, Automotive.com, and Consumer Guide
Jumpstart CEO Mitch Lowe to Appear on Revenue Science Panel at OMMA East
SAN FRANCISCO (September 22, 2005) — Jumpstart Automotive Media, Inc., who has partnered with leading automotive web publishers to aggregate the largest audience of online car shoppers, has joined with Revenue Science, Inc., the global standard in behavioral targeting, to provide the largest opportunity for automotive advertisers to behaviorally target in-market car shoppers.
Jumpstart's Auto Channel, which includes Vehix.com, Automotive.com, NADAguides.com, and Consumer Guide Automotive, reaches a monthly audience of more than 5 million in-market car buyers, enabling automotive advertisers to maximize reach and target the highest-quality customers in the automotive space. The agreement with Revenue Science will enable car makers and dealers to target advertiser-defined segments of this audience with both broad-based and customized advertising campaigns and be able to serve ads out of context, an important consideration for the automotive category where demand puts enormous pressure on contextual inventory.
"The growth of online automotive ad dollars has increased requests from marketers for new, cost-effective ways to reach our high-quality automotive audience and Revenue Science gives us a powerful new capability to meet that demand," said Mitch Lowe, CEO of Jumpstart Automotive Media, Inc. "We met with several potential behavioral targeting partners and Revenue Science emerged as the clear choice due to the company's superior technology and its smart, experienced people who demonstrated a real understanding of our specific needs."
"Revenue Science established leadership in the automotive category early on and we're pleased that we can continue to build on that with Jumpstart," said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. "The Jumpstart Auto Channel contains some of the most well-known and highly regarded automotive website brands on the internet. Behavioral targeting will help advertisers leverage those brands in a whole new way."
Jumpstart Joins Revenue Science at OMMA
Lowe will be appearing on a panel at Revenue Science's OMMA East Conference & Expo workshop, "Behavioral Targeting and the Automotive Industry—A Perfect Match," on September 28, at the New York Marriott Marquis, where he will discuss how Jumpstart is using behavioral targeting as well as how companies in other industries can apply this experience. The panel will also feature Michael Winter, media director for Beyond Interactive and Anna Papadopoulos, Interactive Media Director for Euro RSCG 4D.
About Jumpstart Automotive Media, Inc.
Jumpstart Automotive Media, Inc. partners with leading web publishers to create the largest community of online car shoppers. Jumpstart's targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key partners include NADAguides, Vehix, Consumer Guide Automotive, Automotive.com, Google, Yahoo and eBay. For more information, visit www.JumpstartAutomotiveMedia.com.