Revenue Science First to Offer Advertisers Cross-Publisher Behavioral Targeting Campaign and Research Program
New Program Dramatically Simplifies Buying and Selling in Response to Market Demand; Insight Express to Conduct Multi-Advertiser and Publisher Research on Campaign-Level Effectiveness
NEW YORK (July 14, 2005) — Revenue Science, Inc., the global standard in behavioral targeting, today announced the launch of an exclusive pilot program where advertisers and agencies can purchase behaviorally targeted online ad impressions across a network of premium Web publishers, and also receive independent research measuring campaign effectiveness.
Invited advertisers will pay a fixed fee to participate in the exclusive pilot which includes behaviorally targeted advertising impressions across numerous Web sites, a comprehensive research study that will measure campaign effectiveness and priority purchase rights for future behaviorally-targeted ad impressions across the Revenue Science Network.
Revenue Science will manage all media and execution responsibilities for the pilot so that advertisers and agencies can spend less time on cross-site negotiation and implementation. Additionally, the program marks the first time advertisers will receive one invoice and one report for multiple-site behavioral targeting campaigns. Publishers will also reap the benefit of a single point of contact for multiple advertiser campaigns, reducing operational impact while increasing revenue.
"We designed our program to respond to a major industry need that we have been hearing about for some time: the need to buy behavioral targeting impressions from one source. It is the most consistent request advertisers share with us." explained Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. "This all-inclusive program helps publishers increase the value they can offer by aggregating their audiences and helps advertisers by making those audiences easier to buy. I don't think the industry truly realizes how cumbersome and time consuming multi-site planning, buying and implementation can be for advertisers and their agencies. It's clear that if this hindrance could be reduced, advertisers would enjoy greater reach and publishers increased revenue. That is our goal with this pilot and hopefully we will be able to continue this in the future."
In August, Revenue Science will announce participating advertisers, agencies, and publishers with campaigns expected to run through the end of August. In September, the company will report the aggregated results from the Insight Express research study.
"We are overwhelmed by the positive response we have received from the agency community." said Bill Gossman, president and CEO of Revenue Science. "This pilot program is based on our extensive media experience and the real-world performance of our network that reaffirms our industry leadership as the global standard of behavioral targeting."