NEW YORK (May 5, 2005) — To continue to lead the industry in understanding how behavioral targeting can dramatically benefit both advertisers and agencies, Revenue Science will sponsor "New Frontiers in Online Advertising" in conjunction with the Business Development Institute. The forum, which will take place Thursday, May 12, will bring together advertising executives, online publishers and leading online technology and service providers to discuss latest trends, share best practices and debate the future of the industry.
The event will cover a variety of issues including the salient differences between adware, behavioral targeting and contextual networks in terms of presentation, pricing and advertiser control; knowing the quality of data and determining value, and what to expect with standardization of data collection, aggregation and measurement and consumer acceptance in terms of privacy issues.
The keynote address will be given by Matt Freeman, CEO of Tribal DDB Worldwide, and followed by a case study presentation by Shauna Monkman, Vice President, Global Ad Sales for FT.com, and two panel discussions featuring some of the biggest names in online advertising and moderated by Gary Stein, Senior Analyst at Jupiter Research.
The forum will attract a cross-industry audience of advertising, marketing and PR, as well as communications executives. For more information or to register, call 800.830.6687 or visit http://www.bdionline.com/onlineadevent.
WHAT: New Frontiers in Online Advertising—A Marketers' Forum on Behavioral Targeting
WHEN: May 12, 2005; 2:30-6:30 p.m.—Forum; 6:30-8:00 p.m. — Reception
WHERE: Providence, 311 West 57th Street, (Between 8th and 9th Avenues), New York City
WHO: In addition to Matt Freeman and Gary Stein, participants in the seminar include: