Revenue Science Sponsors Business Development Institute Forum on Behavioral Targeting in New York on May 12, 2005

NEW YORK (May 5, 2005) — To continue to lead the industry in understanding how behavioral targeting can dramatically benefit both advertisers and agencies, Revenue Science will sponsor "New Frontiers in Online Advertising" in conjunction with the Business Development Institute. The forum, which will take place Thursday, May 12, will bring together advertising executives, online publishers and leading online technology and service providers to discuss latest trends, share best practices and debate the future of the industry.

The event will cover a variety of issues including the salient differences between adware, behavioral targeting and contextual networks in terms of presentation, pricing and advertiser control; knowing the quality of data and determining value, and what to expect with standardization of data collection, aggregation and measurement and consumer acceptance in terms of privacy issues.

The keynote address will be given by Matt Freeman, CEO of Tribal DDB Worldwide, and followed by a case study presentation by Shauna Monkman, Vice President, Global Ad Sales for FT.com, and two panel discussions featuring some of the biggest names in online advertising and moderated by Gary Stein, Senior Analyst at Jupiter Research.

The forum will attract a cross-industry audience of advertising, marketing and PR, as well as communications executives. For more information or to register, call 800.830.6687 or visit http://www.bdionline.com/onlineadevent.

WHAT: New Frontiers in Online Advertising—A Marketers' Forum on Behavioral Targeting

WHEN: May 12, 2005; 2:30-6:30 p.m.—Forum; 6:30-8:00 p.m. — Reception

WHERE: Providence, 311 West 57th Street, (Between 8th and 9th Avenues), New York City

WHO: In addition to Matt Freeman and Gary Stein, participants in the seminar include:

Andrea Ching, Partner, Group Planning Director, MOne
Aaron Cohen, CEO, Bolt
David Cohen, SVP, Universal McCann
Adam Gerber, SVP, Group Director Strategy & Innovation, MediaVest
Nick Johnson, SVP and General Manager of Account Strategy, Revenue Science
Shauna Monkman, VP, Global Ad Sales, FT.com
Tom O'Regan, VP, National Ad Sales, The Street.com
Alan Schanzer, Managing Partner, The Digital Edge
Joe Zahtila, Director of Sales, Dynamic Logic

About AudienceScience:

AudienceScience technology provides a unique gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital marketing success for quality brand advertisers and premier publishers. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com/.

Media Contact:

Hollis Guerra
blast! PR on behalf of AudienceScience
hollis@blastpr.com
919.757.1174