Revenue Science Strengthens Revenue Management Team
New Hires from DoubleClick and Screenvision Join Company Veterans Who Bring Deep Media Expertise to Advertisers and Agencies
NEW YORK (March 3, 2005) — Revenue Science, Inc., the leading provider of behavioral targeting for more than 80 percent of top online advertisers, announced today that Kevin J. McGurn and Melinda Klaber have joined the company's revenue management team to address the explosive demand for its behavioral targeting service from both publishers and advertisers. McGurn will lead the team and report directly to Nick Johnson, who manages business development and account strategy from New York.
McGurn and Klaber boast impressive track records and have a strong mix of advertising, business development, strategic planning, account strategy, and marketing experience with leading online advertising and media companies. This adds a wealth of knowledge and expertise to a team that is recognized as having some of the deepest media experience in the industry. Additional team members who have joined over the past months include Jamie Barth, Jeff Birnbaum, Aaron Dalin, Greg Donohue, Ray Kimbrough, and Ross Sandler.
Kevin J. McGurn joins Revenue Science as the Director of Revenue Management. Kevin brings more than 10 years of advertising and media experience in Asia and the U.S. Most recently, he was a senior sales executive at DoubleClick where he led implementation of a global strategic sales structure with DoubleClick's largest agency clients including WPP and MediaCom. Prior to his tenure at DoubleClick, McGurn was vice president of agency management at Unicast, and a sales and marketing manager at Fortune Magazine.
Melinda Klaber, a senior marketing executive, most recently at Screenvision, where she developed marketing strategies to support cinema advertising in addition to serving as the company's corporate marketing director. She developed and fostered relationships with companies such as E!, the Sundance Channel, Rock the Vote, and Entertainment Weekly to generate new sources of revenue and promote the brand. Prior to Screenvision, Klaber was as director of marketing and advertising for both AdOutlet.com and Comedy Central.
Jamie Barth joins Revenue Science from interactive giant Terra Lycos where she built a strategic planning organization that streamlined revenue and inventory management while creating and supporting a new sales approach. Before Terra Lycos, Jamie held similar positions with AOL/Time Warner where she worked mainly with Turner Broadcasting Interactive.
Jeff Birnbaum joins Revenue Science from Turner Sports Interactive where he was most recently the manager of strategic planning for both NASCAR.com and PGA.com. Prior to his experience in strategic planning, Jeff worked in business development at CNN Interactive.
Aaron Dalin comes to Revenue Science from CNN where he was an account executive for both CNN.com and CNNMoney.com. Prior to his work in sales, Dalin was a manager in CNN's Interactive Business Development Group where he identified and developed strategic content and licensing partnerships.
Greg Donohue most recently led the east coast sales effort for the AvantGo division of Sybase, where he was responsible for advertising for blue-chip publishers including Forbes and CNet, as well as custom mobile web sites for major marketers. Previously, Donohue was director of ad operations for CNN.com after holding a variety of sales, strategy and operations positions at Time Warner including brand manager for CNN.com and manager of sales strategy for America Online.
Ray Kimbrough, who has been with Revenue Science for more than four years working in agency relations, also joins the team. Kimbrough came to Revenue Science from Avenue A where he was a group director responsible for delivering overall client service and profitability for customers like Gateway Computers, Nordstrom, and Toys "R" Us.
Ross Sandler gained his six years of media experience at online advertising technology companies Eyeblaster and DoubleClick. While at DoubleClick, Sandler was a product sales director for the company's Diameter research division. Prior to his work in research, he was one of the original business development managers in the Technology Solutions division where he closed deals with strategic agencies including mOne, JWT and Tribal DDB.
Premier Team
According to Johnson, these executives are the perfect complement to his team. "Our growth in New York over the past 12 months has been enormous and we needed to add employees who understand and are on a first-name basis with major advertisers, agencies and publishers," said Johnson. "With these team members we are poised to continue on our current growth path and further extend our industry relationships at a time when the demand for our behavioral targeting services is higher than ever."