NEW YORK (April 27, 2005) — Revenue Science, Inc., the global standard in behavioral targeting, announced today that Scott Greenberg has joined the company's Business Development team in New York.
Greenberg, most recently vice president, sales channel partnerships at WhenU, will be focused on developing partnerships between Revenue Science and its key publisher clients to help them deliver more relevant advertising through the company's industry-leading Audience Search™ technology. He will work out of the New York office and report to Nick Johnson, senior vice president of business development and general manager of account strategy.
"Scott has excellent experience in many aspects of online advertising, including specific experience in emerging advertising technologies, and will be a strong addition to the Revenue Science team," said Johnson. "He will be critical to helping us expand our industry relationships and manage our tremendous growth."
When Greenberg joined WhenU in 2003 he managed the company's national sales force, developed sales incentive programs, and drove new products including Consumer Interest Targeting ad units.
"Over the past few years, it became increasingly evident that behavioral targeting would be central to the future of online advertising, and I am very excited to be a part of that with Revenue Science," said Greenberg. "From its innovative products and world-class technology to its unparalleled client service and vision, Revenue Science is a proven leader and there is no better place to be as behavioral targeting is poised for exponential growth as advertisers continue to bring offline dollars online."
Prior to WhenU, Greenberg was an independent consultant, working with clients including Yahoo! Internet Life magazine where he developed premium ad packages, and held the position of vice president of corporate development at Phase2Media. Greenberg earned an M.B.A. from the Wharton School of Business.