WorldNow Selects Revenue Science as Behavioral Targeting Partner
WorldNow to Use Industry Leading Audience Search™ for National Network of More than 100 Local Media Websites
NEW YORK (July 13, 2005) — Revenue Science, the global standard in behavioral targeting, announced today that it has been selected by WorldNow, the leading provider of Internet technology, revenue and content solutions for media companies, as its behavioral targeting partner. Revenue Science is committed to quickly activating its services for WorldNow so that the company can offer behaviorally targeted advertising to its national, regional and local advertisers.
"Revenue Science will allow us to fulfill our commitment to provide additional value to our advertisers by offering behavioral targeting," explained Gary Gannaway, CEO of WorldNow. Revenue Science gave us a clear roadmap for how they would activate behavioral targeting in a timely fashion, and they have already delivered us a very high level of service.
Gannaway added that Revenue Science's commitment to customer service and global standard technology as well as its close relationships with the top advertising agencies, helped secure the agreement. "The agencies that look to us for advertising solutions, as well as some of our biggest partners-including ABC-also works with Revenue Science, so that made this move easier," he said. "Moreover, we have been impressed by Revenue Science's superior behavioral targeting technology and its ability to help publisher partners offer behavioral targeting in the quickest time frame possible."
WorldNow's local broadcast television, cable, and newspaper clients enable local, regional and national advertisers to connect with a targeted consumer base from among its more than 10 million unique users. The company's network generates more than 385 million page views each month.
Revenue Science's Audience Search will enable WorldNow to analyze billions of behaviors across its affiliates' sites to create large, highly-targeted audiences for advertisers at the local and national levels. As a result, WorldNow advertisers will be able to reach their audiences more efficiently and the TV station sites benefit from a new revenue stream.
"WorldNow has an excellent customer list, world-class technology, and a presence in a wide range of U.S. markets that make it very attractive to major advertisers at all levels," said Nick Johnson, Senior vice president of business development and general manager of account strategy for Revenue Science. "We're just happy that, through our science and service, we will be able to help WorldNow fulfill its promise to provide even greater value to its advertisers by offering behavioral targeting."
About WorldNow
New York based WorldNow is the leading provider of Internet technology, revenue and content solutions for more than 200 local media sites including broadcast TV, newspapers and cable. WorldNow's products include a web site platform and publishing toolset, a streaming video solution, an automotive classifieds solution, local sales programs, and a national ad network. For more information, visit www.worldnow.com.